showrooming-1-300

December 16, 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group.  This is due in part to mobile technology, and practiced by a majority of …

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In Ecommerce, Mobile

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

September 22, 2014




Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

The study …

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In Amazon, big data

social-media-icons-ipad-300

November 18, 2013




Which Social Media Networks are Your Shoppers On?

Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers.
[Click the infographic to enlarge]

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In Infographics, Marketing

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

ecommerce-order-flowchart-300

March 3, 2015




Optimizing Your Ecommerce Site for Impulse Sales

Social media has enabled people to keep up to minute on their favorite products and services. Real time marketing has given brands the power to connect with their current and potential customers. Adding these two ideas together can create a …

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In Blog, Ecommerce

big-data-300

March 2, 2015




Marketers Say They Don’t Collect Enough Customer Data

Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.

The Infogroup report, “Big Data’s Big Payday,” reveals …

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In big data, Must Reads

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

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