social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

August 6, 2014




How to Grow Your Global Social Media Presence

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

But where do you begin? Where are your customers engaging with brands?  What challenges will you come …

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In Ecommerce, Global

SocialMediaHand

July 31, 2014




How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …

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In Marketing, Must Reads

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July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

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July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

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April 19, 2016




How Ecommerce is Keeping it Real with Virtual and Augmented Reality

2016 may well be remembered as the year of ecommerce. Walmart – once the brick-and-mortar retailer par excellence – has announced plans to dump $2 billion into its online efforts. Meanwhile, Amazon has eclipsed Walmart’s valuation and online sales of consumer …

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In Blog, Ecommerce

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April 19, 2016




Achieving Online Success with an Ecommerce Partner

Year after year, more shoppers are making purchases online and through their mobile devices. According to the “Quarterly Retail Ecommerce Sales 2nd Quarter 2015” report by the Department of Commerce, ecommerce sales in the United States increased 14.1 percent in the second …

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In Blog, Ecommerce

Help Wanted

April 18, 2016




Help Wanted: Macy’s, Kohl’s & Old Navy Look for New Marketing Heads

The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments.

Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, …

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In Executive, Leadership Team

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April 18, 2016




How Proper Preparation Can Maximize Your Digital Advertising Campaign

More and more consumers are participating in the modern digital landscape, using the internet to do everything from shop for groceries and electronics, to maintaining social relationships and consuming news. According to Pew, 67% of American homes had broadband connection in 2015, …

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In Blog, Marketing

July 14, 2015




5 Keys for Using Social to Drive Digital Marketing Success

FREE ON-DEMAND WEBINAR
5 Keys for Using Social to Drive Digital Marketing Success
Millions of people visit social media sites every day, but many businesses still struggle with how to capture these interactions and use them to drive more personalized marketing. …

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In Webinars

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