JoeLezon_CTO-300

March 11, 2014




Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets

NAME:  Joe Lezon
COMPANY:  Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)

Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …

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In Follow the Leaders, Marketing

skechers-300-200

May 28, 2015




Skechers Increases Conversions with New Social Q&A Tool

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website.

The goal: Giving customers the most relevant and timely product information …

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In Ecommerce, Must Reads

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January 30, 2014




10 Ways to Quickly Address Consumer Complaints on Social Media

With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe …

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In Contact Center, Customer Service

ecommerce, global ecommerce, global payments, global fulfillment, global ecommerce website, ecommerce fulfillment, landed costs, fully landed costs, retail, cross-border ecommerce

December 15, 2014




How to Capitalize on the Right SEO and Social Strategies Globally

Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. You then need to understand how each of these search engines differs from what you are accustomed to.

Russia and …

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In Blog, Global

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January 7, 2014




How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …

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In Marketing, Must Reads

fedex-coal-300

December 26, 2013




FedEx Facebook Posts Prompt Social Media Firestorm

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …

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In Blog, Holiday 2013

mobile-barcode-scanning-300

August 3, 2015




3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …

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In Blog, Ecommerce

blackfriday2013

November 25, 2014




The Social Matchup: Black Friday -vs- Cyber Monday

Social media is a big part of the overall shopping experience during the holiday season, both brands and consumers use social to share information, especially during the busiest shopping weekend of the year. This infographic by Statsocial, looks at how …

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In Cyber Weekend 2014, Holiday 2014

showrooming-1-300

December 16, 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group.  This is due in part to mobile technology, and practiced by a majority of …

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In Ecommerce, Mobile

comScore, ecommerce, holiday shopping, 2014 holiday shopping, holiday shopping season, green Monday, cyber weekend 2014, cyber week, black Friday, black friday 2014, desktop shopping, online shopping, retail, online retail

November 22, 2014




How to Boost Social Shopping Sales This Cyber Weekend

Are you prepared for the upcoming retail holiday season? Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend. That may sound a bit scary, but fear not because Cyber Monday can help push …

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In Blog, Cyber Weekend 2014

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