TwitterBuyButton

May 31, 2016




The Demise of the Twitter Buy Button

When Buzzfeed reported Twitter is disbanding its commerce team that worked on the “Buy Button” feature, I immediately thought, “Well, Twitter isn’t exactly the most shoppable social media platform.”

And I never personally thought it ever was.  While social …

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In Blog, M&E

IBM300

May 31, 2016




7 Digital Marketing Trends of 2016

The more things change, the more they stay the same. This is certainly the case with the digital marketing trends of 2016. Today, digital marketing is about a deeper understanding of the customer, the Internet of Things and the shift to …

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In Ecommerce, M&E

SocialMediaIcon-300

September 8, 2014




Social Media is About Discovery, Personalization and ROI

Social media has become more than just a channel today.  Retailers are finding innovative ways to leverage their brands using social media platforms.  With customers married to their mobile devices, it is imperative that retailers step up their social media …

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In Ecommerce, Must Reads

social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

May 26, 2016




Why Retailers Should Capitalize on Global Online Marketplaces

What do you remember from 1995? Toy Story hit the theaters, the San Francisco 49ers won the Super Bowl and the popular haircut was the Rachel from Friends. Also, a site called AuctionWeb launched. We now know it as eBay.

In 1995, …

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In Blog, Global

AlphaMainLayout_r1_c4

May 24, 2016




Alpha Industries Sees Growth of its Cross-Border Ecommerce Sales

Alpha Industries, a seller of popular military-style outerwear like bomber jackets, parkas and pea coats, has been involved in ecommerce since 1997. In recent years, it was running into issues around long transit times for cross-border deliveries and a lack of …

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In cross-border, duties and taxes

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

August 6, 2014




How to Grow Your Global Social Media Presence

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

But where do you begin? Where are your customers engaging with brands?  What challenges will you come …

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In Ecommerce, Global

SocialMediaHand

July 31, 2014




How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …

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In Marketing, Must Reads

SocialMediaIcon-300

July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

May 13, 2016




10 Easy Steps to Reduce Shopping Cart Abandonment

While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but …

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In Blog, Ecommerce

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