March 11, 2014

Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets

NAME:  Joe Lezon
COMPANY:  Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)

Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …


In Follow the Leaders, Marketing


October 13, 2015

How to Optimize Localized Websites for New International Markets

More and more companies are increasing their growth, and revenue, by expanding into global markets. And the savviest businesses understand that the Internet is the fastest and most cost-effective way to reach these new customers.

Creating online experiences for these …


In Ecommerce, Global


October 13, 2015

3 Holidays You Could Easily be Selling Into Right Now

Small business owners are already prepping for the year-end holidays, as there are many shopping occasions from now through January. Black Friday, Christmas, New Year, Boxing Day – these are important money-making sales days that merchants greatly anticipate. But did you …


In Global, Must Reads


October 9, 2015

Finish Line Introduces Exclusive Experience with Puma

The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at

The experience includes expanded product offerings with marketing and content …


In Marketing, Must Reads


October 5, 2015

Cross-Border Commerce: Managing Inventory and Fulfillment

Across the world, a few retail brands have built empires out of successfully leveraging both local and cross-border commerce transactions. It isn’t just luck that makes these global brands dominate. In fact, behind each of these successful brands is …


In Blog, cross-border


January 30, 2014

10 Ways to Quickly Address Consumer Complaints on Social Media

With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe …


In Contact Center, Customer Service


September 28, 2015

Retailers React on Twitter to #FacebookDown

For the second time in less than a week, Facebook went down. People immediately went to the next best social media platform – Twitter.  Retailers contributed to the #FacebookDown Twitter fun with their own funny meme or found a way …


In Blog

Ecommerce, ecommerce packaging, sustainable packaging, sustainability, eco-friendly packaging, operations and fulfillment

September 28, 2015

Three Ways to Design and Implement Sustainable Packaging

While brands have many choices when it comes to fulfillment and distribution, forgoing sustainable packaging is no longer one of them. Green packaging may feel like an add-on best reserved for the trendiest retailers, but this is not necessarily the …


In Blog, Operations & Fulfillment


January 7, 2014

How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …


In Marketing, Must Reads

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

September 25, 2015

It’s a New World for Email Marketing Holiday Campaigns

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays. But the world is changing and with it the way people use their devices, …


In Blog, Email

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