the-week-that-was-300

March 24, 2016




Week in Review: Rolling Out the Red Carpet in Cincinnati

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.

The awards, based on data from eBay Enterprise + Innotrac’s …

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In Data & Analytics, Ecommerce

Bitcoin_Payment_Option-300

March 21, 2016




Sifting Through Payment Solution Overload

The payments industry is extremely dynamic with new payment methods and solutions constantly popping up at different locations worldwide. Aside from the uncertainty regarding the longevity of these payment solutions, there is also the question of regional preferences. A solution …

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In Blog, Ecommerce

Instagram and Facebook apps in Apple iTunes

March 17, 2016




Using Instagram for (Brand) Fun and Profit

Let me start off by saying I am an avid Instagram user. I am also from the millennial generation, so it is no wonder that this is the case. And Instagram isn’t the only social media platform I use; …

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In Blog, Marketing

Godiva-300

April 7, 2016




Godiva Chocolatier Increases Creative Output 380% With Zmags

Zmags, the shoppable content company, announced stellar results for Godiva, the maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign.

Retailers are increasingly faced with competitive and consumer …

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In Campaign, Marketing

01_turnto_graph_reviewscomments-300

April 7, 2016




Retailers Capture the Power of the Checkout Moment

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A study we just completed shows that a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.

“Be the first to write a …

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In Blog, Curmudgeon at Large

USPS, U.S. Postal Service, ecommerce, ecommerce returns, returns, shipping strategy, omnichannel, omnichannel best practices, free shipping, Amazon, Amazon Prime, Priority Mail, free two-day shipping, return labels, return shipping labels

March 15, 2016




5 Solutions to Boost Ecommerce Revenue and Customer Engagement

Ever wonder if you were really getting the most out of your ecommerce site? If you have the sneaking suspicion that you aren’t, you’re probably right.

Now the question is: What to do about it?

One statistic goes …

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In Blog, customer experience

Winning Customer Care

April 5, 2016




4 Ways B2B Marketers Can Successfully Drive Customer Experience

Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. Whether that customer returns or refers you to others depends on their customer experience.

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In B2B, Blog

mac-ipad-iphone-multichannel-300-yslider

April 5, 2016




How to Increase Sales on Your Store with Multichannel Selling

There are too many online retailers who are reluctant to break out of their comfort zone. They are comfortable selling through a particular sales channel and refuse to try other avenues.

This can be understandable though. Retailers cower at the …

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In Blog, Ecommerce

social-media-icons-ipad-300

December 2, 2015




Social Media in Japan: A Primer

Maintaining social media accounts for marketing and customer service is a “must-have” for businesses these days. Of course, this best practice—and the value it generates for businesses—extends far beyond English-speaking countries.

Globally speaking, not all social networks are …

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In Blog, Global

christmas-social-media-twitter-300

November 30, 2015




How To Mount the Most Successful Holiday Campaigns on Social Media Platforms

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are …

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In Marketing, Must Reads

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