global-shopping-cart-300

January 29, 2015




Ready for Cross-border Ecommerce? A Checklist for Glocalization

Location, location, location – that’s the mantra of realtors everywhere to convey the number one factor in determining a property’s desirability. For cross-border online sales destinations, its glocalize, glocalize, glocalize. When it comes to international e-tailing, glocalization is …

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In Blog, Global

Global-300

December 15, 2014




How to Capitalize on the Right SEO and Social Strategies Globally

Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. You then need to understand how each of these search engines differs from what you are accustomed to.

Russia and …

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In Blog, Global

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

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In Branding, Campaign

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

February 22, 2015




Most Ecommerce Sites Unprepared For Emerging Global Marketplace

As worldwide business-to-consumer ecommerce sales are poised to explode to $1.35 trillion by 2018 and exported ecommerce is estimated to surge to $130 billion by 2020, are businesses around the globe preparing to take full advantage? Not according to an Oban Digital Internationalization study …

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In Ecommerce, Global

customer-satisfaction-300

January 23, 2015




4 Omnichannel Tips to Improve Customer Experience and Increase Sales

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and …

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In Blog, Ecommerce

Bitcoin_Payment_Option-300

March 8, 2015




Where is the Payments Industry Heading?

On Feb. 25, payments tech provider Zooz hosted a Twitter Roundtable entitled, “Transaction Declined? Getting Ahead of Payment Tech Challenges in 2015. How to Cope with Apple Pay, Bitcoin, Fraud, EMV & Other Critical Issues.”

An expert panel of 13 payments influencers, ranging from …

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In Ecommerce, Global

facebook-mobile

February 20, 2015




Facebook Launches New Product Ads

Facebook announced the launch of new product ads that allow retailers to promote multiple products of their entire product catalog, across all devices customers use.

With product ads, retailers can showcase more products on Facebook and customers can discover more …

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In Marketing, Must Reads

Ecommerce, ecommerce fraud, online fraud, online fraud prevention, retail, ecommerce fraud prevention

January 19, 2015




Avoiding Ecommerce Fraud and Its Implications in 2015

Online retail is stronger than ever, with the holiday spending spree in November and December up 15% over 2013, according to comScore. Yet with the ever-increasing opportunities of ecommerce comes the ever-present threat of fraud.

Fraudsters are also staying up to date …

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In Blog, Ecommerce

data-recovery-300

February 19, 2015




Data Security, Omnichannel Initiatives Top Retail CIOs’ Priority Lists

With recent high-profile data breaches and the growing need to deliver a unified and differentiated customer experience, retail CIOs agree that security and digital innovation are top priorities for 2015.

According to the 2015 National Retail Federation/Forrester Research Inc. Retail CIO …

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In Data & Analytics, eCommerce

blackfriday2013

November 25, 2014




The Social Matchup: Black Friday -vs- Cyber Monday

Social media is a big part of the overall shopping experience during the holiday season, both brands and consumers use social to share information, especially during the busiest shopping weekend of the year. This infographic by Statsocial, looks at how …

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In Cyber Weekend 2014, Holiday 2014

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