Ashley Stewart

June 6, 2016




Ashley Stewart Acquired by The Invus Group

Ashley Stewart, Inc today announced that an affiliate of The Invus Group LLC , in partnership with senior management, has acquired a controlling interest in the company from affiliates of Clearlake Capital Group, L.P. and FirePine Group, LLC. Terms were …

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In Executive, M&A and Financial

ratings-and-reviews

June 6, 2016




5 Steps to Build a Solid Customer Reviews Strategy

Are there reviews online? This the first question many shoppers ask when looking to find the best products and deals. In fact, 88% of consumers trust reviews as much as personal recommendations, so adding a well-considered review and feedback strategy to …

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In Blog, Marketing

victoria's-secret

June 3, 2016




Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?

As a child growing up in the 1990s, one of my childhood memories was my mother getting packages from Victoria’s Secret, but that’s not all. We would constantly get a catalog in the mail, sometimes two at a …

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In Blog, Catalog

warehouse management system, WMS, order management system, OMS, software as a service, software-as-a-service, SaaS, cloud computing, SaaS warehouse systems

July 9, 2016




The Commandments For Conversion Is Written On Tablets

It often seems that in discussions of omnichannel retail, the channels typically brought up are bricks and mortar, e-commerce, and mobile. Most people tend to lump tablets in with mobile or e-commerce as an afterthought, but tablets deserve unique attention …

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In Blog, Ecommerce

acquisition-300

June 1, 2016




Salesforce Acquires Demandware for $2.8 Billion

Salesforce, the customer success platform and a CRM company, and Demandware, a  provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware in a transaction worth approximately $2.8 billion.  Under …

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In Ecommerce, News

Prime-Day-Logo-300-200

July 8, 2016




Prime Day Primer: 6 Things You Need to Know About Prime Day 2016

Amazon has announced that its second-annual Prime Day selling event will be held on July 12.

Amazon is pulling out all stops to sure the negative feedback it received last Prime Day, despite it being a financial success, is not repeated.

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In Ecommerce, marketplaces

IBM300

May 31, 2016




7 Digital Marketing Trends of 2016

The more things change, the more they stay the same. This is certainly the case with the digital marketing trends of 2016. Today, digital marketing is about a deeper understanding of the customer, the Internet of Things and the shift to …

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In Ecommerce, M&E

LizArden-300

May 31, 2016




Elizabeth Arden Launches New Signature Digital Campaign

Continuing the expansion of the brand’s digital footprint, Elizabeth Arden unveils a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand’s eponymous founder.
The campaign, entitled “From the Desk of Liz Arden,” will provide …

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In Branding, Campaign

TwitterBuyButton

May 31, 2016




The Demise of the Twitter Buy Button

When Buzzfeed reported Twitter is disbanding its commerce team that worked on the “Buy Button” feature, I immediately thought, “Well, Twitter isn’t exactly the most shoppable social media platform.”

And I never personally thought it ever was.  While social …

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In Blog, M&E

omnichannel-ecommerce-cloud-300

June 27, 2016




3 Ways to Embrace AI Advancements in Consumer-Facing Businesses

Artificial intelligence is on the lips of every influencer in Silicon Valley. Mark Zuckerberg is building his own artificially intelligent butler, and Elon Musk recently launched an AI company. We’re still a long way from the superintelligence of the …

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In Blog, Ecommerce

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