social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

cell-3

December 10, 2014




Brands: Get in the Game or Get Played

Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – …

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In Blog, Ecommerce

mobile-commerce-mobile-apps-300

December 9, 2014




How to Capitalize on Your Mobile Shoppers Now

On Cyber Monday mobile devices were responsible for 28% of the day’s sales, an increase of 27% compared to 2013.   So, it seems like the only thing more popular than mobile shopping this holiday season is ugly sweater parties. This shift in …

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In Blog, Cyber Weekend 2014

SephoraClausCropped

October 27, 2014




Five Ways Brands Can Win at Social this Holiday Season

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation.  One area in particular is social media.

Folke Lemaitre, founder and …

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In Blog, Holiday 2014

germany-flag-button-300

December 4, 2014




We Wish You a Happy… Sinterklaas

In some European countries Christmas is not the only major holiday to be celebrated in December. In The Netherlands, Belgium, Luxembourg and parts of Germany, Sinterklaas (Saint Nicholas day) is celebrated in early December. Belgium, Luxembourg and Germany celebrate on …

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In cross-border, Ecommerce

pop-up stores, retail, Airbnb, amazon, kate spade, StoreFront

December 3, 2014




Five Top Logistical Factors for Pop-up Store Success

Just as ecommerce once disrupted the time-honored tradition of brick and mortar retail, pop-up stores are seemingly the new, trendy must-haves for ecommerce retailers themselves.

From Amazon to Kate Spade, retailers globally have hopped on the pop-up store hype train.

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In Blog, customer experience

cyber-weekend

December 2, 2014




What We Learned From Cyber Weekend 2014

Cyber Weekend 2014 ecommerce sales increased 12.6%, according to IBM’s real-time analytics.

That’s the good news.

But because Cyber Monday sales only rose 8.5% this year, and shopper traffic from Thanksgiving Day through Sunday dropped 5.2% from 2013, there’s widespread panic in Overreactionland.

But so …

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In Cyber Weekend 2014, Ecommerce

The-12-Tips-of-Christmas-300

November 13, 2014




The 12 Search and Social Marketing Tips of Christmas

As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Delivering consistent, relevant cross-channel messaging is a must in order to influence all touch points in …

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In Holiday 2014, Infographics

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

August 6, 2014




How to Grow Your Global Social Media Presence

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

But where do you begin? Where are your customers engaging with brands?  What challenges will you come …

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In Ecommerce, Global

christmas-holiday-mobile-300

December 26, 2014




Christmas Day Online Sales Up 8.3%

Christmas Day online sales were up 8.3% over the same period on Christmas Day 2013, according to trends reported by the IBM Digital Analytics Benchmark.

And, as was the story throughout the holiday season, mobile commerce had a big impact. IBM reports …

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In Holiday 2014, News

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