paypal

July 31, 2014




eBay: 79% of Global Shoppers Prefer PayPal

PayPal is the preferred payment method for eBay’s cross-border consumers, eBay president and CEO John Donahoe said during the company’s second-quarter earnings call.

According to Donohoe, 79% of global shoppers identified PayPal as their preferred payment method when making cross-border purchases.

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In Ecommerce, Global

SocialMediaIcon-300

July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

christmas-holiday-mouse-gifts-santa-hat-300

July 29, 2014




How To Survive The Holiday Season: Become Your Customer’s Best Friend

As consumers cash-in on end-of-summer sales, retailers are shifting gears in preparation for the most crucial shopping period of the year – the holidays. Preparing for the holidays is not just about extending store hours and hiring extra retail staffers. Successful …

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In Holiday 2014, Must Reads

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

customer-reach-300

July 27, 2014




Collaborating with Customers Can Mean Big Business

It’s no secret customers have a louder, bigger, stronger voice than ever before. With social media rants gaining international press and customer hack sites gaining the following of thousands, brands have to be aware of not only who their …

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In Engagement, Engagement

DHL-cargo-plane-300

July 25, 2014




ProShip Named First Certified DHL Global Mail International Solution Provider

ProShip, Inc., a provider of multi-carrier shipping software and distribution systems, was recently the first company to become certified as a DHL Global Mail International Solution provider.

The certification illustrates ProShip’s long standing relationship with DHL and will further …

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In Global, News

SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

China, chinese shopping, chinese ecommerce, chinese market, global, global ecommerce, Growing Global, ecommerce, buying online, online marketplace, Marketplaces, tmall.com, Taobao, Shipping/Delivery, shipping, logistics

July 22, 2014




Chinese Ecommerce Market Exploding But Logistics Tricky

While the Chinese ecommerce market is growing wildly as consumers there love western brands, getting goods to them can prove tricky even with an in-country partner, attendees were told during a packed session at Multichannel Merchant’s Growing Global conference …

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In Amazon, Ecommerce

July 22, 2014




More than 70% of Mobile Visitors Have No Intention to Buy

Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits.

So what did they find out? Well, the first thing is that Moosejaw.com visitors are all over this mobile commerce thing …

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In Ecommerce, Mobile

social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

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