lilly-pulitzer-target-924x462

January 8, 2015




Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash

Beach chic designer Lilly Pulitzer was met with backlash this week on social media, after Target announced it would be collaborating with the brand for a limited edition collection expected to launch April 19, as passionate fans felt it would cheapen …

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In Blog, Branding

showrooming-1-300

May 11, 2015




How 5 Companies Fight Showrooming Through Omnichannel

It’s no secret that online retailers have hurt the bottom lines of many brick-and-mortar stores, but the practice of showrooming just might be the final blow.

Showrooming happens when consumers examine merchandise in a retail store but buy online …

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In Blog

order management, Order Management Systems, OMS, warehouse management, Warehouse Management System, WMS, Operations and Fulfillment

May 8, 2015




Script Vendor Demos to Improve Your OMS Selection Process

One of the most important aspects of your OMS selection process is getting a demo of the vendor’s application. There are a couple of different approaches to demos, depending on where you are in the system selection process.

One …

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In Blog, Operations & Fulfillment

mobile-commerce-mobile-apps-300

March 30, 2015




Why Mobile Is Important for Brands

As mobile devices have taken over the way people live their lives, from social media check-ins to weather to shopping, it’s a no brainer that brands need to get on board. This message came through loud and clear when …

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In Blog

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

March 26, 2015




3 Lessons Learned From Target’s Marketing Approach

This month, new Target CEO Brian Cornell announced a series of initiatives to foster a more innovative, customer-centric approach to marketing. These initiatives include: closing all Canadian stores, investing more in their employees, adopting urban store models and harnessing the …

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In Blog, Marketing

acquisition-300

April 23, 2015




NetSuite to Acquire Bronto Software for $200 Million

NetSuite announced it has entered into an agreement to acquire Bronto Software Inc., for $200 million.  The transaction is expected to close in the second quarter of 2015, according to a press release.

The combination brings together two companies of cloud-based omnichannel …

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In Ecommerce, Marketing

top-40

March 24, 2015




We’re a Top 40 Omnichannel Retail Influencer to Follow

Software as a service solution provider Whisbi told us they are so inspired by our omnichannel content, that they have included us in its list of “Top 40 List of Omnichannel Retail Influencers to Follow.”

And, of course, we’re inspired to …

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In Blog, Must Reads

video-camera-300

April 22, 2015




Best Practices in Direct Response Video Ads: Hidden in Plain Sight

A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display. This is especially the case in the transition from desktop to mobile. …

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In Blog, Marketing

christmas-social-media-twitter-300

November 16, 2014




How to Use Paid Social Media to Increase Holiday Sales

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. The result, no doubt, will be a very crowded social space.

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In Blog, Holiday 2014

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

March 17, 2015




Around the Globe, Shoppers Want More Flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete …

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In cross-border, Ecommerce

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