the-best-of-2015

December 31, 2015




The Top 10 Stories that Shaped D-to-C Retail in 2015

The ball in Times Square will drop in just a few hours, and Ryan Seacrest will let the world know 2016 is here.

With the year about to come to an end, here’s a look at the Top 10 stories that shaped …

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In Must Reads

2016-new-year

December 28, 2015




Evolving Retail Trends to Watch in 2016

2015 has come and (nearly) gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling …

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In Blog, Must Reads

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

January 16, 2016




Here’s How B2B Ecommerce will Change in 2016

2016 is here, and business as you know it is about to change.

In fact, that sea of change has already begun. Businesses that derive most of their revenues through B2B channels are rapidly following their B2C cohorts, going …

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In B2B, Blog

SEM, SEO, digital marketing, digital marketing trends 2016

December 22, 2015




5 Digital Marketing Trends and Predictions for 2016

In our digital world, trends come and go just about as quickly as we’re able to wrap our heads around them. These constant revolutions require marketers to adopt the most modern best practices, and ditch what’s irrelevant. This …

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In Blog, Marketing

woman-technology-shopping-cart-300

January 25, 2016




Overcoming the Top Challenges to Creating a Seamless Customer Experience

When it comes to operations, every retailer, big or small, faces the same challenge: providing their in-store associates with the technology that gives them the opportunity to assist time-starved, information-rich consumers before they walk out the door to buy elsewhere.

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In Blog, Marketing

the-week-that-was-300

December 18, 2015




Week in Review: Star Wars! Nothing But Star Wars!

[caption id="attachment_78000" align="alignright" width="150"] The Force is strong in Tim Parry’s 5-year-old son, William, who will hopefully change his allegiance and become a Jedi…[/caption]

Gimme those Star Wars… don’t let them end!

A little Star Wars’d out …

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In Ecommerce, Executive

cross-border ecommerce

December 16, 2015




4 Reasons Why Store Operations Teams Can’t Ignore Customer Experience Data

Today’s retail marketplace is more customer-centric than ever, with fierce competition to stand out among an abundance of options consumers have to do business with.

In what Forrester Research has dubbed the “Age of the Customer,” consumers are widely …

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In Blog, customer experience

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

December 16, 2015




Product Information Management: Your Key to Success In a Constantly Evolving Omnichannel Environment

As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and …

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In executive summary, Omnichannel

the-north-face-300

December 14, 2015




The North Face, IBM and Fluid Launch New Interactive Shopping Experience using AI

SAN FRANCISCO, Dec. 14, 2015 /PRNewswire/ – The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, announced today the launch of a new interactive online shopping experience powered by IBM’s Watson. In keeping …

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In Ecommerce, News

SocialMediaIcon-300

October 26, 2015




Will 2015 Be the Most Social Shopping Season Yet?

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.

To help brands thrive in the increasingly mobile-dominated media environment, Facebook announced the …

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In Blog, Marketing

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