August 25, 2014




Looking at Marketing Performance from the Outside In

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

When reporting on …

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In Campaign, Marketing

HolidayGifts300

August 25, 2014




What’s in your Holiday Toolkit?

Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?

Below …

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In Campaign, Email

add-to-cart-tablet-300

August 25, 2014




Jewelry, Apparel Drive July Boost in Online Sales

RBC Capital Markets reported a 14% increase in retail spending in July compared to last year, mainly driven by increasing sales in the jewelry/watches and apparel categories, according to Media Daily News. The report was based on data from comScore.

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In Ecommerce, Marketing

Sleepys-300

August 20, 2014




Sleepy’s Sees Revenue Growth after Website Redesign

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media, according to a case study.

During the Sleepy’s website redesign, the company …

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In Ecommerce, Marketing

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

August 18, 2014




Developing a Successful Brand Ambassador Program

One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.

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In Marketing

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

ecommerce-order-flowchart-300

August 16, 2014




The Future of Ecommerce: Beyond Facebook, Beyond Convenience

Facebook recently announced it is testing a “Buy” button to streamline the ecommerce experience for its users. This feature will allow a desktop or mobile user to click “Buy” on an ad or post, just as they would “Like” or “…

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In Ecommerce, Must Reads

technology-data-300

August 16, 2014




Phasing Implementation with Easy Learning Curves and Accelerated ROI

Replacing or upgrading any system can be a daunting task. When it’s one that is customer facing and drives sales, the risks are even greater. Oftentimes we think of a system upgrade as being an all or nothing endeavor …

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In Ecommerce, Must Reads

holster-brands-300

August 14, 2014




Holster Brands Announces Elevar Global as Global Master Distributor

Holster Brands announced that they have selected multichannel distribution specialists Elevar Global as their global master distributor. Elevar Global will serve as the trusted resource with international turnkey distribution solutions for Holster Brands.

Based on decades of experience from its …

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In cross-border, Fulfillment

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