March 1, 2010




DMA Taps Bob Allen as Interim CEO

Maybe the Direct Marketing Association Really does Aim to cater more to its catalog members. The DMA on Feb. 4 appointed Bob Allen, former president/CEO of the Vermont Country Store, as its interim president/CEO.
Allen, a former DMA board …

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In Catalog

March 1, 2010




Movers and Shakers

Miles Kimball has promoted Vicki Updike from vice president of marketing to president. The gifts cataloger’s parent company, Blyth, has also named Stan Krangel, president of its Catalog & Internet Group, as president of Boca Java.
Western apparel merchant Sheplers has …

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In Channel Integration, Cross Channel

February 2, 2010




Q&A With Eugene Raitt: Times Change, And So Will DMA

The Direct Marketing Association has taken a public beating of late. Membership has reportedly dropped, as has attendance at conferences that were once can’t-miss events. And on Jan. 19, DMA president/CEO John A. Greco Jr. resigned, just three months after …

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In News

February 1, 2010




Sticking my head into the lion’s mouth

Every year it gets harder.
No, it doesn’t get harder because we have fewer catalogs. It gets harder because it’s more difficult to isolate catalogs that are demonstrably better or worse than others. And the number of available media has …

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In Uncategorized

February 1, 2010




In this corner…Title MMA

Title MMA specializes in mixed martial arts equipment, fight apparel and casual clothing. The merchant gamely offered up its site as a contender for a critique for Amy Africa, president of Web consultancy Eight by Eight, and Brian R. Brown, …

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In multichannelmerchant.com/ecommerce/news

January 7, 2010




Bank Branching Out Into Tuxedo Rentals

Jos. A. Bank Clothiers is getting into the tuxedo rental business. The menswear cataloger/retailer plans to launch the new initiative this month on a test basis in about 5% of its 474 stores. Bank aims to rollout the initiative to more …

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In News

August 11, 2005




Williams-Sonoma and CBS Cook Up a Deal

San Francisco-based kitchenware cataloger/retailer Williams-Sonoma will be treating customers to a preview of the fall season’s TV lineup, when DVDs with selections from six new CBS series will be distributed in its stores, catalogs, and customer packages.
The …

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In Marketing, News

December 3, 2009




Net Income Rises At Jos. A. Bank

Third-quarter sales for men’s apparel cataloger/retailer Jos. A. Bank Clothiers rose 8.1%, to $161.3 million, up from $149.3 million after the third quarter last year. Direct marketing sales jumped 21.2%. Same-store sales increased 3.3%. But the big story of the quarter for Jos. …

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In News

December 1, 2009




Essential Tools for SEO

If the extent of your search engine optimization toolkit is the Google search box, with which you periodically check your search rankings, you’re in real trouble.
An SEO practitioner is only as good as his or her tools. Before you …

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In Ecommerce

May 31, 2005




Two-Step Your Way into Canada

While U.S. mailboxes are chockfull of catalogs, such is not the case up north. Canada has just 35 titles that mail more than 5,000 catalogs a year, according to Patrick Bartlett, president of CanadaPost/Borderfree.
As a result, he says, the …

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