August 1, 2004




Sportman’s Guide Makes Its First Acquisition

The Sportsman’s Guide president/CEO Greg Binkley said in early 2003 that the company would be hunting for acquisitions. A year later, the South St. Paul, MN-based cataloger of outdoor gear has captured its first prize. On June 29 the company bought …

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In Uncategorized

December 2, 2008




Five SEM Tips To Increase Holiday Traffic

Want to get more prospects to your site to increase holiday traffic and seasonal sales? Here are five easy tips to tune up search marketing activities, Website visibility and seasonal e-mailings for better returns on your time and marketing investment.
1. …

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In Ecommerce, Search

December 1, 2008




Gimme a V!

As a merchant, you know it can be easy to slip into neutral and follow last year’s patterns and processes of product creation, trade show travel, and vendor meetings both domestically and internationally.
But by doing the same thing, you …

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In Channel Integration, Cross Channel

November 21, 2008




Paper Maker New Page Opts for More Mill Downtime

Downtime is the operative—or perhaps, nonoperative—word for many paper mills during the latter half of this year. New Page Corp., the top producer of coated freesheet paper in North America, announced last week it plans to take about 40,000 …

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In Uncategorized

June 21, 2006




10 Ways to Lure Customers to Your Loyalty Program

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get. By making small improvements to your e-mail …

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In Channel Integration, Cross Channel

June 12, 2006




Comailing and Cobinding: A Critical Consideration

Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into …

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In Catalog, Data & Analytics

May 1, 2004




LETTERS TO THE EDITOR

Taxing Proposal
Last month, O+F invited readers’ comments on a proposal by Sen. John Kerry to remove tax incentives for U.S. companies sending jobs overseas. Here are some of the responses we received. Names and other identifying information …

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In Uncategorized

October 1, 2008




Perusing the Patagonia site

Outdoor gear and apparel merchant Patagonia is renowned for its handsome, rugged products and the adventure photography in its catalogs. But how is its site at selling products and handling search?
Critiquers Amy Africa, president of Helena, VT-based Web consultancy …

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In Ecommerce

October 1, 2008




Keeping contact center costs in line

Just about every business these days is challenged to “do more with what you have.” Contact centers seem to face even more pressure to perform miracles by increasing productivity while lowering costs, yet still continuing to provide expected customer service …

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In Operations & Fulfillment

March 1, 2004




Blair Homes In on Boomers with Expanded Catalog

Continuing its efforts to win over baby boomers, Warren, PA-based Blair Corp. mailed an expanded version of its home goods catalog on Jan. 5. Between 1 million and 2 million consumers, mostly house file names, received the catalog.
At 180 pages, the new Blair …

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