May 1, 2008




Then and Now

It’s our birthday! We turn the Big 2-5 this year, and anytime you celebrate an important anniversary, it’s a time for looking back and reflecting on your history. We decided to take this opportunity to revisit some of our readers’ …

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In News

May 1, 2008




Celebrating our silver year

In some ways it’s hard to believe that this magazine is turning 25 this year. In other ways, it’s difficult to imagine the catalog — now the multichannel marketing — industry without us.
The catalog business has gone through some incredible changes since 1983 — …

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In Catalog, News

January 1, 2001




Mailer Fits Seven Continents in One Book

It’s a big, beautiful world out there. By redesigning its catalog, Wilderness Travel intends to help customers and prospects see more of it.
In October, the Berkeley, CA-based marketer of adventure travel vacations mailed 85,000 copies of a revamped 128-page catalog. …

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In News

March 1, 2011




Get a better circ plan by Friday

DETERMINE WHO HAS EMAIL
You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing emails vs. those who only want correspondence about their transactions or their spefici business with you) and customers …

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In Catalog, Data & Analytics

March 25, 2008




Tips on Packaging Your Product

Operations and fulfillment personnel have many issues to consider with respect to packaging. Not only is it important to choose the correct type of container to ship your product in; the appropriate materials and package testing are also essential elements …

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In Operations & Fulfillment

June 1, 2003




People News

New York-based manufacturer/marketer Sure Fit Slipcovers appointed Marty Moskowitz merchandise director. Moskowitz was previously vice president of product development at Saks Fifth Avenue. He will act as a liaison between the sales team and the merchandising/design team, as …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

February 1, 2011




Two U.K. systems hit U.S. shores

It’s not exactly a British invasion, but in the past year two U.K.-based vendors of multichannel order management and fulfillment software, MNP and Omnica, have established beachheads in the U.S.
Each has proven its ability to create …

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In Channel Integration, CRM

February 1, 2011




A Look at Omnica’s Software Suite for the U.S.

Omnica is one of the U.K.-based multichannel order management and fulfillment software vendors making inroads in the U.S. market. (MNP is another whose system we reviewed last time.) Based on the Microsoft Dynamics AX platform, Omnica relies …

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In Customer Relationship Management, Operations & Fulfillment

July 19, 2002




Live from the 2002 Annual Catalog Conference: Amazon and J&R Join Forces

During his keynote presentation delivered the morning of June 11 at the 2002 Annual Catalog Conference (ACC) held at Chicago’s McCormick Place June 10–13, Seattle-based Amazon.com’s CEO Jeff Bezos announced an exclusive online partnership with New York-based J&R Electronics. …

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In multichannelmerchant.com/opsandfulfillment/news

June 1, 2002




Small Catalogs Forum: Gimme an R, Gimme an F, Gimme an M

“My house file is too small for any segmentation beyond recency” or “I can mail all my buyers and get a great response” are the two reasons small catalogers give most often when explaining why they don’t use recency, frequency, …

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