March 1, 2004




Blair Homes In on Boomers with Expanded Catalog

Continuing its efforts to win over baby boomers, Warren, PA-based Blair Corp. mailed an expanded version of its home goods catalog on Jan. 5. Between 1 million and 2 million consumers, mostly house file names, received the catalog.
At 180 pages, the new Blair …

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In News

January 27, 2004




Blair Makes Itself at Home with Big Book

Continuing its efforts to win over baby boomers, Warren, PA-based Blair Corp. mailed an expanded version of its home goods catalog on Jan. 5. Between 1 million and 2 million consumers, mostly house file names, received the catalog .
At 180 pages, the new Blair …

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In News

July 24, 2008




DMSI Assets To Be Auctioned Off

Direct Marketing Services Inc. (DMSI), the multititle mailer that acquired Montgomery Ward out of bankruptcy in June 2004, is on the block. The auction block, that is: A public auction is slated for Aug. 5 to sell the assets of DMSI as …

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In News

July 15, 2008




MW Industries Buys RAF

MW Industries has acquired RAF Electronic Hardware, a division of R&R Manufacturing Co., for an undisclosed price. RAF is a Seymour, CT-based manufacturer and catalog marketer of electronic hardware components, serving the computer, telecommunications, medical, defense, and aviation industries. …

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In News

February 13, 2006




How Many Times Should You Mail to Your Housefile?

According to The DMA Statistical Fact Book 2004, a consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers.
Does that sound like awful lot of mailings to you? …

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In Catalog, Data & Analytics

July 1, 2008




MCM 100: The Major Players

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Considering how rough the economy has been for multichannel marketers this past year, it’s no wonder that our annual ranking of the top-100 companies by sales held some surprises. Perhaps …

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In Catalog, Channel Integration

June 28, 2008




Live From the ACMA Forum: So Long, Saturday Mail Delivery?

Washington–The U.S. Postal Service has reached a pivotal juncture, said Dan Blair to attendees Thursday at the ACMA’s first National Catalog Advocacy & Strategy Forum: “We are at a crossroads right now with volume.”
Blair, chairman of the Postal Regulatory …

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In Catalog, News

November 1, 2003




eye candy

PUT any woman into a Sephora shop and it’s like watching a kid in a candy store. If that woman happens to be a cosmetics junkie, watch out! The response may be overwhelming.
What is Sephora? It’s a leading beauty …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2008




Systems solutions

The British are coming! Or rather, the British software systems are starting to make their way to U.S. shores.
Two systems making their debut on our annual software roundup this year are imports from the UK: 1) Omnica, a new …

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In B2B, Operations & Fulfillment

May 1, 2008




Cultivating Loyalty

Continuity marketers know how difficult it is to generate new leads and then nurture them through the conversion funnel. The honeymoon phase — when the lead is showered with letters, ride-alongs and all sorts of materials designed to promote the program’s …

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In Channel Integration, Cross Channel

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