June 21, 2006




10 Ways to Lure Customers to Your Loyalty Program

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get. By making small improvements to your e-mail …

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In Channel Integration, Cross Channel

June 12, 2006




Comailing and Cobinding: A Critical Consideration

Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into …

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In Catalog, Data & Analytics

May 1, 2004




LETTERS TO THE EDITOR

Taxing Proposal
Last month, O+F invited readers’ comments on a proposal by Sen. John Kerry to remove tax incentives for U.S. companies sending jobs overseas. Here are some of the responses we received. Names and other identifying information …

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In Uncategorized

October 1, 2008




Perusing the Patagonia site

Outdoor gear and apparel merchant Patagonia is renowned for its handsome, rugged products and the adventure photography in its catalogs. But how is its site at selling products and handling search?
Critiquers Amy Africa, president of Helena, VT-based Web consultancy …

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In Ecommerce

October 1, 2008




Keeping contact center costs in line

Just about every business these days is challenged to “do more with what you have.” Contact centers seem to face even more pressure to perform miracles by increasing productivity while lowering costs, yet still continuing to provide expected customer service …

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In Operations & Fulfillment

September 15, 2008




Succession Plan in Place at Jos. A. Bank

Robert N. Wildrick announced Sept. 12 that he is retiring as CEO of Jos. A. Bank Clothiers after 10 years. But he will remain with the men’s apparel cataloger/retailer as chairman of the board and as a consultant under a …

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In News

March 1, 2004




Blair Homes In on Boomers with Expanded Catalog

Continuing its efforts to win over baby boomers, Warren, PA-based Blair Corp. mailed an expanded version of its home goods catalog on Jan. 5. Between 1 million and 2 million consumers, mostly house file names, received the catalog.
At 180 pages, the new Blair …

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In News

September 1, 2008




Finance: More Distress, More Deals

The Second Quarter Saw Some Action in terms of mergers and acquisitions. Twenty transactions were recorded for the period, compared with 14 for the quarter of 2007. The slow economy, combined with rising costs, has resulted in several distress sales — such as …

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In News

August 26, 2008




Contact Center Retention: A Supervisor’s Job

Everyone knows contact centers have high turnover rates. But many managers have little idea of what this churn is doing to their operations. They think they are helpless to do anything about it. But that’s a dangerous attitude. Most …

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In Uncategorized

January 27, 2004




Blair Makes Itself at Home with Big Book

Continuing its efforts to win over baby boomers, Warren, PA-based Blair Corp. mailed an expanded version of its home goods catalog on Jan. 5. Between 1 million and 2 million consumers, mostly house file names, received the catalog .
At 180 pages, the new Blair …

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In News

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