January 1, 2001




Mailer Fits Seven Continents in One Book

It’s a big, beautiful world out there. By redesigning its catalog, Wilderness Travel intends to help customers and prospects see more of it.
In October, the Berkeley, CA-based marketer of adventure travel vacations mailed 85,000 copies of a revamped 128-page catalog. …

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In News

March 1, 2011




Get a better circ plan by Friday

DETERMINE WHO HAS EMAIL
You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing emails vs. those who only want correspondence about their transactions or their spefici business with you) and customers …

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In Catalog, Data & Analytics

March 25, 2008




Tips on Packaging Your Product

Operations and fulfillment personnel have many issues to consider with respect to packaging. Not only is it important to choose the correct type of container to ship your product in; the appropriate materials and package testing are also essential elements …

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In Operations & Fulfillment

June 1, 2003




People News

New York-based manufacturer/marketer Sure Fit Slipcovers appointed Marty Moskowitz merchandise director. Moskowitz was previously vice president of product development at Saks Fifth Avenue. He will act as a liaison between the sales team and the merchandising/design team, as …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

July 19, 2002




Live from the 2002 Annual Catalog Conference: Amazon and J&R Join Forces

During his keynote presentation delivered the morning of June 11 at the 2002 Annual Catalog Conference (ACC) held at Chicago’s McCormick Place June 10–13, Seattle-based Amazon.com’s CEO Jeff Bezos announced an exclusive online partnership with New York-based J&R Electronics. …

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In multichannelmerchant.com/opsandfulfillment/news

February 1, 2011




Two U.K. systems hit U.S. shores

It’s not exactly a British invasion, but in the past year two U.K.-based vendors of multichannel order management and fulfillment software, MNP and Omnica, have established beachheads in the U.S.
Each has proven its ability to create …

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In Channel Integration, CRM

February 1, 2011




A Look at Omnica’s Software Suite for the U.S.

Omnica is one of the U.K.-based multichannel order management and fulfillment software vendors making inroads in the U.S. market. (MNP is another whose system we reviewed last time.) Based on the Microsoft Dynamics AX platform, Omnica relies …

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In Customer Relationship Management, Operations & Fulfillment

June 1, 2002




Small Catalogs Forum: Gimme an R, Gimme an F, Gimme an M

“My house file is too small for any segmentation beyond recency” or “I can mail all my buyers and get a great response” are the two reasons small catalogers give most often when explaining why they don’t use recency, frequency, …

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In Uncategorized

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

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In Uncategorized

January 10, 2008




Chefs Catalog Shutting San Francisco Office

Cooking and kitchenware products merchant Chefs Catalog will close a San Francisco office and shift jobs from that location to its Colorado Springs, CO, headquarters. The San Francisco office was opened last year to handle merchandising and creative. Chefs Catalog …

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In Catalog, Channel Integration

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