February 16, 2012




Catalog Critique: Making the Most of QR Codes

Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage­ment?
They are certainly easy and inexpensive to cre­…

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In Catalog, Mobile Commerce

February 10, 2012




Catalog Critique: A Look at the February 2012 J.C. Penney Look Book

Bold and courageous, and most likely a game-changer

By Lois Brayfield
J.C. Penney is joining the ranks of legacy brands that have gone stale but willing to change the rules rather than follow the pack. Like a gecko changing …

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In Catalog, Channel Integration

January 18, 2012




Lundgren: Macy’s “Just Getting Going” With Ecommerce

NEW YORK – Two weeks ago, Macy’s announced some excellent ecommerce sales figures. Online sales for macys.com and bloomingdales.com, combined, were up 35.8% in December, 40.3% for the 2011 holiday season, and 39.7% in 2011 year-to-date.
But Macy’s president and CEO Terry Lundgren is …

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In multichannelmerchant.com/ecommerce/news

January 7, 2012




How eBags Set Holiday, Annual Sales Records in 2011

With apologies to Frank Sinatra, it was a very good year for online handbags and accessories seller eBags – as it set records for holiday and annual sales.
Holiday sales jumped 32% over last year and 26% for 2011. On Cyber Monday the company …

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In Ecommerce

January 5, 2012




How Mcommerce and Tablet Commerce Impacted Holiday 2011 Sales

Mobile’s importance as a marketing channel grew significantly in 2011. Merchants are starting to see as much as 14% of their online sales from mobile devices, according to IBM Coremetrics data. As the mobile channel grows, the challenge for marketers is …

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In Mobile Commerce

December 30, 2011




2011 in Review: Merchants Get Facebook Savvy

In 2010, merchants used Facebook as a way to flood cyberspace with offers. In 2011, Merchants got savvy with the social network.
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. …

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In Facebook Social Media Marketing

December 23, 2011




How to Best Handle Holiday Returns

Returns are “part of our value proposition,” says Chris Smith, vice president of ecommerce and catalog for Jockey International. “We offer free returns part of our ‘Satisfaction guaranteed since 1876 that is on every package we sell. So for us, the …

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In Catalog, Channel Integration

December 22, 2011




3 Last-Minute Tips to Boost Holiday Sales

Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to …

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In multichannelmerchant.com/ecommerce/news

December 20, 2011




3 Strategies for Last-minute Holiday Email Campaigns

Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips …

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In Catalog

December 10, 2011




Online Marketing New Year’s Resolutions for 2012

In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape.
With the peak holiday season wrapping up, let’s …

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