September 27, 2011
Frederick’s of Hollywood, the legendary lingerie and apparel cataloger/retailer, used to have siloed data that prevented a 360-degree view of its customers.
But taking a more disciplined personal approach to segmenting its customers during the past decade has …
September 2, 2011
Authority sells. When consumers need or want to shop within a category, they go first to the brand they trust as the primary source of expert information and best-in-class merchandise in that category. The brand’s influence will often override even …More...
September 2, 2011
The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational infrastructure that creates and supports a truly agile ecommerce business.
But the whole payments arena is experiencing some fairly …
August 30, 2011
You may sell through multiple channels, but are you really a multichannel merchant? Most merchants aren’t, according to a study conducted in April by cross-channel commerce solution provider CrossView.
The study examined 25 retailers across four channels: online, in-store, mobile and …
August 18, 2011
August 9, 2011
July 26, 2011
Usage of mobile apps for mobile search far outweighs mobile app offerings by merchants, according to a pair of studies released in July.
A survey by multichannel platform provider CrossView shows that just 12% of large retailers offer mobile apps to …
July 2, 2011
Bankrupt books and music merchant Borders Group has accepted a stalking horse bid from direct music and books seller Direct Brands worth more than $435 million.
(PHOTO GALLERY: Who filed for Chapter 11 bankruptcy protection in the first half of 2011)
Direct Brands, …
July 1, 2011
While it’s taken longer than many expected for U.S. consumers — and merchants — to connect with smartphone technology, mobile devices are now changing the way people shop. The phones offer the power of a PC in the consumer’s palm, plus …More...