June 1, 2010




Make Mine a Mini: Benefits of the Mini Slim Mailer

AFTER READING THE EDITOR’S NOTE “Dropping enthusiasm for automation” in the April edition of Multichannel Merchant, I felt compelled to drop a line.
My partner and I have been ”battling” with the U.S. Postal Service for nearly 30 years in …

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In multichannelmerchant.com/opsandfulfillment/news, Operations & Fulfillment

May 1, 2010




Home Depot’s Mobile Grows; CB2 Catalog Shrinks

Are you checking out the Big Fat Marketing Blog (www.bigfatmarketingblog.com)? Here’s a recent post from MCM senior writer TIM PARRY that you might have missed.
HOME DEPOT MAKES A MOBILE EFFORT
SOMETHING CAME TO MIND last month as …

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In Catalog, Ecommerce

April 1, 2010




Drooping enthusiasm for automation

YOU HAVE TO GIVE THE U.S. POSTAL SERVICE some credit for trying to do right (or, maybe, less wrong) by catalogers in the past two years, with the lower rate hikes and summer mail sales. But it still seems …

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In Catalog

February 1, 2008




THE KEY TO Comailing

Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing trim size and cutting down your paper weight? Comailing, which is emerging as …

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In Catalog, Channel Integration

November 1, 2007




Print, Production, & Paper

Given that it has been three years since we last surveyed readers about all things print and production, it’s no surprise that there’s been a surge in the use of digital technology. Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & …

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In Catalog, Print Channel

November 1, 2007




Sierra Trading, Bergdorf Goodman head home

The real estate slowdown hasn’t deterred mailers from tapping in to the home goods market. Two merchants at the low and high end of the spectrum — cataloger Sierra Trading Post and retailer Bergdorf Goodman, respectively — have just launched titles in …

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In Catalog, Channel Integration

April 1, 2006




Cleaning up catalog spoilage

Many merchants strive to keep mailing costs in check by decreasing overall catalog weight. But paper basis weight and finish play an integral role in how a catalog goes through the mail. If your contact center is receiving an increased …

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In Print Channel

May 27, 2009




Murad Shares 11 Strategies to Drive Sales

The first quarter was a disaster for many merchants, but skin, hair and body care products company Murad broke records this past March with the highest monthly sales during the past 20 years. It’s not just that beauty products tend …

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In Marketing

May 22, 2009




Live From the ACMA Forum: Death Knell for Slim-Jims?

Washington—It looks like the slim-catalog might be dead. Or at least, near death. During Wednesday’s session, “The Skinny On Slim-Jims,” at the second annual National Catalog Advocacy & Strategy Forum, Larry Davis, vice president of marketing for jewelry and …

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In Uncategorized

May 6, 2009




Live From ACCM: Harry & David’s Winning Ways

New Orleans – What makes an award winning catalog? Neal Schuler, senior vice president for food gifts mailer Harry & David, took attendees inside his 75-year-old company’s bag of tricks during his presentation, “Secrets of an award-winning catalog,” at the ACCM …

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In Marketing

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