November 1, 2008




Pier pressure to be multichannel

I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old catalog (and its seven-year-old e-commerce site) in August 2007. Was it giving direct another go?

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In Catalog

October 25, 2008




Strong Season for School Supplies Mailer Raymond Geddes

So far it’s been a frosty fall in terms of consumer spending. But wholesale school supplies and back to school gear cataloger Raymond Geddes is having a good season, with sales up about 10% over last year.
“Our fall sales …

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In Uncategorized

October 6, 2008




QCI Direct Titles Slim Down

Cleaning supplies and home improvement products merchant QCI Direct has trimmed down its catalogs. The company’s Home Trends, Sleep Solutions and Picket Fence titles have all gone from a full-size to a slim-jim format in the past year—a …

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In Catalog

October 1, 2008




Backword

MEXICO’S POST OFFICE THINKS PINK

// //= 0) || navigator.userAgent.indexOf(“WebTV”)>= 0) {document.write(”);document.write(”) } //]]> JobZone Search and post jobs for the Multichannel Merchant. Including jobs for brand & agency marketers, e-commerce, catalog marketers, ops & fulfillment, direct marketing and more. Click …

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In CRM

September 1, 2008




Competitive benefit is king

2008 MCM AWARD WINNERS COPY
The combination of fierce competition and merciless judging is certainly a reason every winner — in fact, make that every finalist — in this year’s exceptionally powerful group of entries should feel considerable pride.
Some of the winners …

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In Uncategorized

September 1, 2008




Slim-Jims Smarts

Many Recent Reports Foretell the Demise of the letter-size booklet, or “slim-jim” catalog. These articles have heaped unfair criticism on the U.S. Postal Service and industry experts who have been working hard to resolve the challenges and keep slim-jim …

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In Uncategorized

August 1, 2008




Getting creative

Your catalog creative has to entice people to open the book; it must make the products look their best and inspire customers to buy. So catalog design isn’t an option when looking for places to cut costs.
Or is it?

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In Print Channel

July 1, 2008




Jockey unveils apparel title

Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog dropped May 5 and went to 500,000 households. Roughly 80% of the slim-jim-size books mailed to house file …

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In Uncategorized

June 6, 2008




Jockey Bares New Apparel Catalog

Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand has launched its first apparel catalog.
The catalog dropped May 5 and went to 500,000 households. Roughly 80% of the slim-jim-size books mailed to house file names, and …

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In Catalog, News

June 1, 2008




Slim-jims get squeezed

Letter-size catalogs, aka “slim-jims,” have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim requirements by the U.S. Postal Service threatens to wipe out significant savings.
Thanks …

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In Catalog, Print Channel

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