With the content marketing industry predicted to be worth $300 billion by 2019, it often seems as though businesses create content for the sake of generating content. Here is how you can measure your content marketing real performance.
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Just like selling cross-border, selling in the U.S. has its own set of challenges that an online retailer needs to make note of. Here are seven steps to think about when selling in the U.S.
Convenience is one of the top reasons people shop online today as opposed to shopping in a physical store. While shopping cart abandonment is up 70%, which means only three in 10 people are completing a purchase. Is there way to turn the checkout process into a memorable experience that results in buying? Check out these strategies that may just do the trick!
The clash between retailers and states over cross-border taxation is coming to a head, with four federal proposals currently under consideration to provide a solution. Here is what you need to know now to help you prepare for these ecommerce tax regulations.
Although millennials are spending less on apparel, this generation is more likely to spend on athleisure brands. Here is what is contributing to this explosive growth and what you should know about the millennial shopper.
Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant March 19, 2015 Retailers Are Marching Toward the Big Data Analytics Cloud Retailers have been … Continue Reading →
Here we go again… A bipartisan group of Senators introduced a bill Tuesday that would allow local brick-and-mortar retailers to compete on a level playing field with out-of-state sellers. The bill, in some form, has been introduced by Senate three times this decade.
Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.
Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant July 22, 2014 SUBSCRIBE UNSUBSCRIBE Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List … Continue Reading →