October 31, 2012




How to Accurately Forecast Holiday Inventory

It’s already that time again—the season retailers count on to round out a profitable year. With the winter holiday season being so vital, it’s a no-brainer that an accurate forecast is paramount.
Follow US! @MCMerchant Multichannel Merchant …

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In Operations & Fulfillment

November 29, 2006




Protect Your Product: The art and science of void fill

Interior protective packaging helps products survive shipment from their point of manufacture to their ultimate point of use, we generally consider that these protective materials or systems will be designed to perform one or more of the following functions: cushioning, …

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In Operations & Fulfillment, Pack

June 21, 2006




10 Ways to Lure Customers to Your Loyalty Program

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get. By making small improvements to your e-mail …

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In Channel Integration, Cross Channel

June 12, 2006




Comailing and Cobinding: A Critical Consideration

Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into …

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In Catalog, Data & Analytics

March 15, 2001




G. Neil Crosses Consumer Line

G. Neil Co. has built up a business selling human-resources and motivational products to small and midsize companies. But the Sunrise, FL-based cataloger has also quietly ventured into the consumer catalog arena.
G. Neil mailed its first Holiday Gift Book, …

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In News

January 1, 2001




Mailer Fits Seven Continents in One Book

It’s a big, beautiful world out there. By redesigning its catalog, Wilderness Travel intends to help customers and prospects see more of it.
In October, the Berkeley, CA-based marketer of adventure travel vacations mailed 85,000 copies of a revamped 128-page catalog. …

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In News

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

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In Uncategorized

February 13, 2006




How Many Times Should You Mail to Your Housefile?

According to The DMA Statistical Fact Book 2004, a consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers.
Does that sound like awful lot of mailings to you? …

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In Catalog, Data & Analytics

October 4, 2005




Five Ways to Maximize Your Return on Prospecting

With today’s cost structure and lower response rates, it is highly unlikely that you can prospect above the incremental breakeven point. How much you are willing to pay for a new buyer depends on what you can afford to …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

September 1, 2005




Maximizing the performance of list continuations

Expanding your market is a must. Therefore, it is important to test new lists. At the same time, it is cost-effective to do everything you can to maximize the performance of list continuations. Here are a few tips to help …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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