SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

Hanes_Maidenform_LOGO

July 30, 2013




Hanes to Acquire Maidenform Brands for $575 Million

Clothing retailer Hanes has announced that it will acquire intimate apparel retailer Maidenform to the tune of $575 million.

In a press release issued by Hanes, chairman and chief executive officer, Richard A. Noll said, “Maidenform has great brands that consumers …

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In Cross Channel, Ecommerce

down-downward-trend-300

July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

Herschell Gordon Lewis

July 16, 2014




Email Subject Lines and the The Law of Declining Significance

[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]

Here’s the easiest quiz you’ll see all day:

What all-too-common a mistake do these email headings share?

(Every one is either current or recent. We don’t need …

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In Marketing

Amazon buy box

July 15, 2014




How to Win the Amazon Buy Box Every Time

Amazon is now one of the top 10 retailers in America, joining the likes of Lowes, Safeway, and Walmart as a top destination for consumer purchases. It’s growing much faster than any other company in the top 10 at 27.2% yearly growth, so …

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In Amazon, Marketplaces

email-button-300

June 11, 2013




5 Ways to Acquire and Keep the Right Subscribers

[caption id="attachment_27058" align="alignleft" width="300"] Ross Kramer also did a video interview with Multichannel Merchant’s Tim Parry at IRCE 2013. Click the image above to see Kramer’s thoughts on all-things email.[/caption]

Bigger is better. Less is more. Which best …

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In Cross Channel, Data & Analytics

acqusition

June 6, 2013




SAP to Acquire hybris

In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.

SAP, in a press release, said the move will “provide enterprises with the …

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In CRM, Cross Channel

handshake

June 4, 2013




Salesforce to Acquire ExactTarget for $2.5 Billion

Salesforce.com Signs Definitive Agreement to Acquire ExactTarget (via PR Newswire)
The combination of ExactTarget with Salesforce will create the market and technology leader in marketing ExactTarget, a leading cloud marketing platform, is used by more than 6,000 companies including Coca-Cola, …

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In CRM, Cross Channel

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

online-money-300

May 20, 2013




Accenture to Acquire Acquity Group

Accenture entered into an agreement with Acquity Group Ltd., where Accenture will acquire Acquity Group, a digital marketing and ecommerce company, according to a press release on Acquity Group’s website.

According to the press release, the acquisition will “further …

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In Ecommerce, Global

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