March 6, 2012
I’m growing tired of this question: How do I drive an in-store customer online and vice versa? It’s not a bad question, but I do feel that it is being asked in the wrong way. The question should …More...
December 8, 2011
The warning signs about confident consumers shopping on Amazon while browsing your store’s merchandise have been evident, and now the ecommerce giant is encouraging smartphone owners to do so. As an added incentive, Amazon is giving customers using Price Check …More...
October 28, 2009
Customers who want more access to iconic upscale toy merchant FAO Schwarz just got their wish: Starting Nov. 1, FAO Schwarz-branded boutiques will be introduced in 585 Toys ’R’ Us stores nationwide.
The FAO boutiques will be located prominently at the front …
March 30, 2015
Since the beginning of ecommerce, retailers have controlled how consumers shop and buy online – until now. Mobile devices have become deeply integrated into the online shopping experience.
Consumers expect seamless multi-device, cross-channel interaction with their favorite brands. They no longer …More...
March 25, 2015
In order to win consumer loyalty and achieve growth across all channels, retailers must enhance their mobile commerce offerings and improve the in-store shopping experience, according to results of a survey of 750 U.S. consumers – and a separate analysis …More...
March 24, 2015
By changing its mobile focus from conversions to engagement and influence, coupled with an enhanced mobile app experience and analysis of customer data from its PowerUp rewards program, GameStop has seen tremendous success in mobile-to-store sales.
From January 2014 – six months …More...
March 22, 2015
Fill in the blank: The Apple Watch is the future of ___________.
Depending on what you’ve been reading lately, your answer could easily be any of the four I’…More...
March 18, 2015
Several years ago the Internet revolutionized the way business is done. Now the world finds itself on the precipice of a similar revolution with big data.
Studies show that nearly 90% of professionals believe big data is a game changer for …More...