Retail Media Networks Buyer’s Guide Released by IAB

| Mike O'Brien

Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer’s guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.

E-Grocery Continues to See Pullback

| Mike O'Brien

Two separate reports paint a portrait of the once-robust e-grocery market continuing to face challenges, one that has never been the same since the pandemic lockdowns lifted and consumers returned to physical stores en masse for everyday essentials. It goes against rosy predictions of hockey-stick growth from three years ago, even though gains have mostly held.