February 1, 1999




Clean up your act

In the business-to-business catalog world, maintaining good list hygiene goes beyond running files against Dun & Bradstreet corporate credit files and the U.S. Postal Service’s Delivery Sequence File (DSF) and National Change of Address (NCOA) file. Many business mailers rely …

More...

In News

March 1, 2003




Complying with the Sarbanes-Oxley Act

In the seven months since the Sarbanes-Oxley Act (H.R. 3763) became law, publicly traded catalogers have been busily adding independent accountants and auditors to their boards of directors.
For instance, when Hanover Direct appointed Robert H. Masson to its board …

More...

In News

September 1, 2000




Gold Violin’s second act: a print catalog

Online gifts marketer Gold Violin hopes its fall catalog rollout will make beautiful music with seniors and baby boomers with aging parents. One million copies of the fall 2000 edition, a 32-page digest book, will mail this month to names rented …

More...

In News

July 1, 2007




Richard Thalheimer’s solo act

Richard Thalheimer is back in action. Less than a year after he was replaced as chairman/CEO of The Sharper Image Corp., Thalheimer has unveiled an e-commerce Website, RichardSolo.com.
But Thalheimer hasn’t strayed far from the formula that made …

More...

In Channel Integration, Cross Channel

November 6, 2008




Are You Compliant With the New Product Safety Act?

In the wake of multiple highly publicized toy recalls last year, Congress enacted the comprehensive and complex act known as the Consumer Product Safety Improvement Act of 2008. Although children’s products were the impetus for the Act, it affects all …

More...

In Channel Integration, Cross Channel

September 17, 2008




Consumer’s Right to Know Act Back Before Congress

If you’re phoning in a catalog order for that special pair of leather shoes you’ve been wanting for weeks, do you really care whether the agent you’re talking to is from Baltimore or Bangalore? Well, apparently some …

More...

In Uncategorized

March 24, 2008




Clean Up Your Act (Before You Use a Co-op)

How clean is the data received by the cooperative databases? If you ask Abacus, a division of Epsilon, it can be pretty dirty.
Roughly 30% of the co-op’s clients fail to run their names through NCOA before submitting, said Brian …

More...

In Catalog, Data & Analytics

September 1, 2004




The Dunnage Balancing Act

Using too much dunnage is a waste of money, of course. But skimping on packaging materials can be costly as well: Too many orders will be arriving to customers — and coming back to you — damaged.
Fort Worth, TX-based home decor …

More...

In Uncategorized

July 1, 2004




Spiegel’s Next Act

The news that bankrupt Downers Grove, IL-based Spiegel Group on May 24 agreed to sell its flagship general merchandise business to Hinsdale, IL-based Pangea Holdings wasn’t much of a surprise to observers. After all, Pangea had earlier agreed to buy Spiegel’s …

More...

In Uncategorized

November 14, 2005




Measure, Understand, Act: The Keys to Marketing Performance Management

When it comes to managing the performance of your marketing programs, most marketers will tell you that they are content when the elements of their direct campaigns drop on schedule and within budget. The ultimate success of any direct program, …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. ...
  9. 154