bluefly

April 6, 2016




Bluefly Debuts New Logo, Branding and Platform

Bluefly is updating its look, and starting today, customers visiting the largest online fashion destination and marketplace with over 2,500 brands will notice changes to the company’s logo and branding on its new traditional and mobile platforms, as well as a …

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In customer experience, Ecommerce

mercadolibre-300

April 5, 2016




2015 Was a Big Year for MercadoLibre

2015 was a big year for Latin American ecommerce marketplace Mercado Libre, and U.S. merchants looking to sell to consumers in Latin America need to take notice.

During its fourth-quarter earnings call, MercadoLibre said there were 128.4 million items sold through …

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In cross-border, Global

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

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In Blog, Engagement

ecommerce, ecommerce security, credit cards, credit card payments, online security, data security, PCI, Payment Card Industry, payment card data, PCI standards, online payments

March 28, 2016




The Debit Swipe Fee Cap is Still Too Damn High

With apologies to former New York City mayoral candidate Jimmy McMillan, the debit card swipe fees are still too damn high.

A cap on debit card swipe fees enacted by the Federal Reserve five years ago has helped reduce costs …

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In News, PR Newswire

April Fools

April 1, 2016




Week in Review: It’s April, Fools!

Trader Joe’s is closing all its stores, and the sky is falling. April Fools’ Day came one day early for fans (like me) of the specialty grocer. But the joke was on Yahoo News, which posted the faux Trader Joe’s …

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In News, PR Newswire

Senate-building

August 18, 2014




What the Marketplace Fairness Act Means to Small Businesses

 

Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access. The act is set to expire November 1, 2014, but with strong bipartisan support …

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In Ecommerce, Marketplaces

customer-satisfaction-300

March 30, 2016




3 Ways Brands Struggle with Personalization

Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. On the one hand, consumers are constantly …

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In Blog, Ecommerce

omnichannel-ecommerce-cloud-close-up-300

November 3, 2015




3 Ways Black Friday and Christmas Promotions Benefit from an Online Marketplace

Many of the world’s biggest and most well-known retailers now operate their own online marketplace, including 50% of the U.S. top 10. From supermarkets to electrical retailers and department stores to sports & leisure, all have been attracted by the potential …

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In Marketing, Marketplaces

tmall-vs-jd

March 23, 2016




Tmall vs. JD.com: What’s the Difference?

If you want to sell cross-border into China via an ecommerce marketplace, it basically comes down to two choices: Tmall vs. JD.com.

George Gallate, CMO and EVP of Global Development for Merkle, says that with both of those options, …

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In cross-border, Global

contact-center

March 15, 2016




Empowering Your Call Center Agents to Handle Angry Customers

Customer service is a crucial component of any ecommerce business. When you get it right, it can be extremely rewarding — proof that you’re building a tribe of followers, cheerleaders, and referrers who love what you do. It’s this side …

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In Contact Center, Operations & Fulfillment

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