Ecommerce, omnichannel, omnichannel fulfillment, small business, small merchants, small retailers, Gelb Music, Guitar Center, Home Depot, music store, Electro-Harmonix, Sidney Gelb, Santana, Doobie Brothers, Paul Reed Smith, Paul Reed Smith guitars, Facebook, Twitter, Pinterest, eBay, eBay store, eBay storefront

July 1, 2015




Gelb Music Sees Success with Ecommerce Focus

A storied musical equipment business in Redwood City, CA, has found a way to not only survive a big box incursion but thrive by putting a greater focus on its ecommerce business.

Gelb Music was founded in 1939 by Sidney Gelb. …

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In Branding, eBay

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

December 17, 2014




Breathing Life Back into Your Omnichannel Strategy

If you’ve ever tried to park at the mall come holiday time, you know that despite the soaring popularity of ecommerce, many people still opt to visit stores in person. Both brick-and-mortar and online retail experiences have their advantages, …

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In Blog, Omnichannel

the-week-that-was-300

June 26, 2015




Week in Review: Confederate Flags Pulled After Sales Spikes

The Confederate flag was in the news this week… a lot…

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag this week.

The bans have come …

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In Ecommerce, Executive

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

June 26, 2015




Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing

The typical B2B buyer is not difficult to understand. They need to make quick and accurate purchases that are cost effective. The B2B supplier’s job is to make this happen in as easy and self-serve a manner …

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In Blog, customer experience

Growing Global, global, global ecommerce, France, Germany, cross border, retail, online retail, returns fraud, returns policy, Europe, EU, EU consumer rights directive

June 25, 2015




China’s New Ecommerce Guidelines a Focus at Growing Global 2015

China’s recent move to boost its cross-border ecommerce capabilities will be one focus in this year’s Growing Global conference, taking place July 21-22 in Hollywood.

“U.S.-based ecommerce merchants need to be aware of changing policies and …

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In cross-border, Ecommerce

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

December 12, 2014




3 Barriers to Omnichannel Success

With the advancement of technology and the change in consumer shopping habits, the current wave in retail is riding swiftly towards omnichannel. This has caused a disruption in the retail industry, much like earlier introductions of the modern department store …

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In Blog, Ecommerce

360-degree-customer-view-puzzle

June 22, 2015




The 7 Tenets of Personalization 3.0

For over a decade, marketers have been promised the power of digital personalization to enable more relevant and effective customer experiences, individualized communications and offers, and higher conversion rates and average order values.

And marketers are paying attention. Forrester Research …

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In Blog, Ecommerce

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

December 8, 2014




How Omnichannel Can Fail at the Brick and Mortar Level

If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level.

Here’s the quick rundown:

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In Blog, customer experience

the-week-that-was-300

June 20, 2015




Week in Review: Amazon Wants You to Deliver

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? You think that’s crazy? Just remember the Roadie and Waffle House …

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In Ecommerce, Executive

distribution center, ecommerce fulfillment, fulfillment center, operations and fulfillment, vendor scorecard, warehouse/distribution center

June 19, 2015




Using Vendor Scorecards to Rate Merchandise Suppliers

How do you evaluate the vendors who supply your merchandise?

If you ask someone in merchandising, operations or accounting about vendor performance, chances are each will give you widely different answers. The merchandiser will consider the sales and margin and …

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In Blog, fulfillment

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