360-degree-customer-view-puzzle

May 13, 2015




What Consumer Preference Really Means For Today’s Retail Marketer

The old four P’s of marketing – price, product, promotion and place – worked as well as they could for retailers using traditional media to influence customer purchase behavior and drive shoppers to stores. However, the time and distance between when an …

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In Blog, Marketing

Pinterest--300

May 11, 2015




Why Your Brand Should Be on Pinterest

By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. By limiting yourself you could be missing out on huge marketing opportunities presented by other social media sites. Pinterest, …

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In Blog, Marketing

consumer data, consumer data privacy, consumer data protection, data privacy, Federal Trade Commission, FTC, General Wireless, RadioShack, RadioShack bankruptcy, personally identifiable information, PII

May 11, 2015




5 Ways E-Retailers Can Leverage Data to Increase ROI

E-retailers have access to a massive amount of consumer data and that data can be tremendously valuable, but many might not know which data points to leverage to meet their business goals. However, it is critical for entrepreneurs to take …

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In Blog, Data & Analytics

scot-wingo-300

May 4, 2015




Scot Wingo Resigns as ChannelAdvisor’s CEO

Scot Wingo resigned as CEO of ChannelAdvisor, the company he co-founded in 1999, on April 28, according to an 8-K filing made today with the Securities and Exchange Commission. The announcement, however, was not made until after ChannelAdvisor released its first-quarter 2015 financial …

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In Marketplaces, News

India ecommerce

April 30, 2015




Consumers in India Becoming Mobile Savvy

More and more ecommerce companies in India are seeing a rapid increase in the usage of mobile, as consumers are increasingly becoming mobile savvy and using their devices to shop online.

YStats.com reported  in 2013 that mobile data traffic had …

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In Global, Marketing

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

email-button-300

April 28, 2015




Email Marketing: Three Tips for Better Engagement

Today’s retail customer is savvy. With more information at their fingertips than ever before, they compare online and in-store prices, jump on free shipping offers, and scan for discounts on social media. While it may seem daunting for retailers …

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In Email, Marketing

b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

email-screen-digital-2500-300dpi

April 24, 2015




Spring Cleaning Can Bring New Life to your Email Marketing

Spring is a delightful time of year. Everything starts to bloom and the sun comes out to warm us up. Unfortunately, when the sun shines in your home or car or office, it also illuminates all the clutter and dust …

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In Blog, Email

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