2016-new-year

January 16, 2016




Retail Trends 2016: Death Knell for Brick and Mortar, While Mobile Takes Off

With 2016 upon us, it’s a good time to look ahead a four key retail trends gathering momentum in the new year, what drastic changes the industry will see and what cool new technologies shoppers will be able to take …

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In Blog, Ecommerce

the-week-that-was-300

January 14, 2016




Week in Review: The Omnichannel Conundrum

Pureplay ecommerce retailers are disadvantaged by the high cost of marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term, according to a report released this week by L2.

By contrast, the report finds that online …

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In News

email-yellow-button-300

January 13, 2016




3 Trends in Retail Email Marketing to Watch in 2016

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …

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In Blog, Email

360-degree-customer-view-puzzle

January 11, 2016




Why Ad-Blocking is Great News For Digital Marketing

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking. Sparked by Apple’s controversial decision to include ad-blocking capabilities in their iOS 9 update, …

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In Blog, Marketing

JoeLezon_CTO-300

March 11, 2014




Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets

NAME:  Joe Lezon
COMPANY:  Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)

Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …

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In Follow the Leaders, Marketing

millennials-hipsters-300

January 7, 2016




How to Win Over the Hearts, Minds, and Business from Millennial Shoppers

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

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In Blog, Engagement

Happy_10_Year_Work_Anniversary_300

January 2, 2016




From Catalogs to Ecommerce to Omnichannel, So Much Has Changed in My 10 Years With Multichannel Merchant

10 years ago today, I was late for work, my first day as a Senior Writer for Multichannel Merchant.

There was probably a light dusting of snow on the road. And I figured, based on my prior 6 years with the parent …

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In Blog, Must Reads

the-best-of-2015

December 31, 2015




The Top 10 Stories that Shaped D-to-C Retail in 2015

The ball in Times Square will drop in just a few hours, and Ryan Seacrest will let the world know 2016 is here.

With the year about to come to an end, here’s a look at the Top 10 stories that shaped …

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In Must Reads

2016-new-year

December 28, 2015




Evolving Retail Trends to Watch in 2016

2015 has come and (nearly) gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling …

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In Blog, Must Reads

dislike_300

January 30, 2014




10 Ways to Quickly Address Consumer Complaints on Social Media

With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe …

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In Contact Center, Customer Service

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