social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

Dragon Boat

May 9, 2016




Amazon Called to Dump Trump Merchandise

Fifteen hundred Amazon shareholders are asking Jeff Bezos, Amazon’s CEO, to reject Republican presidential candidate Donald Trump’s bigoted bullying and end the sale of Trump’s line of menswear and other Trump-related products on Amazon.  This comes ahead …

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In Marketing, Marketplaces

omnichannel-shopping-300

May 5, 2016




3 Tips Every Brand Should Implement in their Marketing Efforts

Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.

In practice, though, …

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In Blog, Marketing

Tinder300

May 2, 2016




Swipe Right or Left for Ecommerce “Tinderization”?

Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match.

Swiping through apps and sites is …

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In Blog, Engagement

Instagram and Facebook apps in Apple iTunes

May 2, 2016




What the New Instagram Algorithm Means for Your Brand

Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. With this sudden uncertainty, panic ensued and questions …

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In Blog, Engagement

KimK-300

May 2, 2016




The Kardashian Guide to UGC Marketing

When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences. Instead, today’s brands recognize that a key part of customer conversions and loyalty is …

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In Blog, Engagement

MCMLogo-300

April 29, 2016




Daniela Forte Promoted to Associate Editor

[caption id="attachment_83639" align="alignright" width="150"] Daniela Forte[/caption]

Daniela Forte has been promoted to Associate Editor of Multichannel Merchant.

In this new role, Forte will be responsible for maintaining and producing content for Multichannel Merchant’s websites, project management of …

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In News, PR Newswire

July 14, 2015




5 Keys for Using Social to Drive Digital Marketing Success

FREE ON-DEMAND WEBINAR
5 Keys for Using Social to Drive Digital Marketing Success
Millions of people visit social media sites every day, but many businesses still struggle with how to capture these interactions and use them to drive more personalized marketing. …

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In Webinars

eat-&-tweet

April 21, 2016




Eat & Tweet: Dishing on Memorable Moments

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can …

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In Blog, Marketing

ipad-300

April 20, 2016




How Retailers are Using mACP to Rethink the Omnichannel Experience

One of the most talked about trends in retail for some time has been “The Omichannel Experience” and how retailers can best give shoppers a consistent brand message across all touch-points.  Now that the concept has had time to mature, …

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In Blog, customer experience

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