Alibaba, alibaba group, Tmall, Taobao, online marketplace, google, Walmart, Walmart.com, Jack Ma, supply chain, omnichannel, omnichannel fulfillment

April 22, 2015




Alibaba Launches Enhanced Mobile Tool in China

Alibaba’s mobile Taobao announced an enhanced version of its mobile merchant tool called “Micro Store,” to adhere to the rapid growth of mcommerce in China, according to a press release.

Micro Store will offer several user-friendly features, enabling Taobao …

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In Global, Must Reads

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

lilly-pulitzer-target-924x462

April 20, 2015




Target Website Overwhelmed by Lilly Pulitzer Launch

It’s hard to believe (or maybe not) that one brand launching in Target could cause such a commotion.  Well that was the case this past weekend when luxury apparel retailer Lilly Pulitzer launched its products on Target.com and …

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In Blog, News

apple-watch-300

April 14, 2015




Wearable Technology: Retailer’s Dream or Security Risk?

Remember how Star Trek characters like the VISOR (Geordi La Forge) and Cyborg machine-turned-human Seven of Nine wore super-cool, futuristic visual aids to boldly go where no man has gone before? Considering the prediction of the Wearable Technology Report that …

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In Blog, Must Reads

b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

mobile-commerce-mobile-apps-300

March 30, 2015




Why Mobile Is Important for Brands

As mobile devices have taken over the way people live their lives, from social media check-ins to weather to shopping, it’s a no brainer that brands need to get on board. This message came through loud and clear when …

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In Blog

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

March 26, 2015




3 Lessons Learned From Target’s Marketing Approach

This month, new Target CEO Brian Cornell announced a series of initiatives to foster a more innovative, customer-centric approach to marketing. These initiatives include: closing all Canadian stores, investing more in their employees, adopting urban store models and harnessing the …

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In Blog, Marketing

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