SocialMediaHand

July 31, 2014




How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …

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In Marketing, Must Reads

victoria's-secret

June 3, 2016




Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?

As a child growing up in the 1990s, one of my childhood memories was my mother getting packages from Victoria’s Secret, but that’s not all. We would constantly get a catalog in the mail, sometimes two at a …

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In Blog, Catalog

SocialMediaIcon-300

July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

acquisition-300

June 1, 2016




Salesforce Acquires Demandware for $2.8 Billion

Salesforce, the customer success platform and a CRM company, and Demandware, a  provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware in a transaction worth approximately $2.8 billion.  Under …

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In Ecommerce, News

IBM300

May 31, 2016




7 Digital Marketing Trends of 2016

The more things change, the more they stay the same. This is certainly the case with the digital marketing trends of 2016. Today, digital marketing is about a deeper understanding of the customer, the Internet of Things and the shift to …

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In Ecommerce, M&E

LizArden-300

May 31, 2016




Elizabeth Arden Launches New Signature Digital Campaign

Continuing the expansion of the brand’s digital footprint, Elizabeth Arden unveils a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand’s eponymous founder.
The campaign, entitled “From the Desk of Liz Arden,” will provide …

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In Branding, Campaign

TwitterBuyButton

May 31, 2016




The Demise of the Twitter Buy Button

When Buzzfeed reported Twitter is disbanding its commerce team that worked on the “Buy Button” feature, I immediately thought, “Well, Twitter isn’t exactly the most shoppable social media platform.”

And I never personally thought it ever was.  While social …

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In Blog, M&E

social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

May 26, 2016




Why Retailers Should Capitalize on Global Online Marketplaces

What do you remember from 1995? Toy Story hit the theaters, the San Francisco 49ers won the Super Bowl and the popular haircut was the Rachel from Friends. Also, a site called AuctionWeb launched. We now know it as eBay.

In 1995, …

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In Blog, Global

AlphaMainLayout_r1_c4

May 24, 2016




Alpha Industries Sees Growth of its Cross-Border Ecommerce Sales

Alpha Industries, a seller of popular military-style outerwear like bomber jackets, parkas and pea coats, has been involved in ecommerce since 1997. In recent years, it was running into issues around long transit times for cross-border deliveries and a lack of …

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In cross-border, duties and taxes

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