January 7, 2014

How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …


In Marketing, Must Reads


September 21, 2015

Dos and Don’ts of Mobile Commerce for Global Retailers

Mobile commerce is increasing across the globe at a staggering pace:

PayPal research shows m-commerce growing three times faster than e-commerce (42% CAGR vs 13%), from $102 billion to $291 billion, from 2013 to 2016.
59% of smartphone users ages 18-34 have used their mobile device to …


In Ecommerce, Global

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

September 21, 2015

3 Ways to Avoid Holiday Shipping Disasters

Black Friday is a little over two months away, and most retailers are already bracing themselves for the chaos likely to arise between Thanksgiving and Christmas. While the holidays are often a great time for sales, retailers almost always face …


In Blog, Operations & Fulfillment


December 26, 2013

FedEx Facebook Posts Prompt Social Media Firestorm

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …


In Blog, Holiday 2013


September 15, 2015

10 Creative Ideas to Boost Your Holiday Email Campaigns

The holidays are just around the corner. For retailers, email is a tried and true channel for driving engagement and revenues for holiday campaigns. Here are 10 strategic and creative tips to spark ideas for your own holiday planning.
Use unique …


In Blog, Email


September 14, 2015

There’s Free Shipping, Then There’s Stupidity

Free shipping offers these days are becoming as ubiquitous as pumpkin spice memes, and that’s all well and good. Retailers need whatever competitive edge they can muster in order to attract business by one-upping the competition.

But the move …


In Blog, News


May 28, 2015

Skechers Increases Conversions with New Social Q&A Tool

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website.

The goal: Giving customers the most relevant and timely product information …


In Ecommerce, Must Reads


December 16, 2013

New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group.  This is due in part to mobile technology, and practiced by a majority of …


In Ecommerce, Mobile

ecommerce, global ecommerce, global payments, global fulfillment, global ecommerce website, ecommerce fulfillment, landed costs, fully landed costs, retail, cross-border ecommerce

December 15, 2014

How to Capitalize on the Right SEO and Social Strategies Globally

Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. You then need to understand how each of these search engines differs from what you are accustomed to.

Russia and …


In Blog, Global


September 4, 2015

Week in Review: Peak Holiday Season Expectations Continue to Rise

The peak holiday season this year is beginning to look a lot like … last year, only more so in terms of customer expectations on faster delivery, flexible options and a mobile-friendly experience, retailers and experts told Multichannel Merchant this week.



In Ecommerce, Global

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