social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

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June 27, 2016




How to Get Started with Big Data and the Cloud

There are plenty of good reasons why many retailers haven’t moved data processing to the cloud yet. Many have decades of legacy systems built up, including data processes that may have taken years to architect. It’s been challenging …

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In Blog, Data & Analytics

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

August 6, 2014




How to Grow Your Global Social Media Presence

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

But where do you begin? Where are your customers engaging with brands?  What challenges will you come …

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In Ecommerce, Global

Ipsy300

June 22, 2016




How to Delight Customers with a Subscription Services Approach

A few months ago I began to subscribe to ipsy, a beauty product subscription company. Each month I get a cosmetic bag, also known as a “Glam Bag” from ipsy with five items curated based on my personal preferences.

The …

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In Blog, Branding

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June 21, 2016




JD.com is Invading Britain to Promote Chinese Ecommerce

JD.com will host a week-long roadshow of “British Week” activities in the United Kingdom from June 22 to June 30 to enable more British brands to sell direct to consumers across China.

The program will include educational workshops and conferences for …

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In Ecommerce, Global

SocialMediaHand

July 31, 2014




How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …

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In Marketing, Must Reads

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July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

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June 20, 2016




Why Large Retailers Are Acquiring Flash Sale Sites

Large retailers acquiring major flash sale sites are slowly becoming the norm in today’s retail landscape.  Major retailers like QVC, Hudson’s Bay Co., and more recently Bed Bath & Beyond have all taken the plunge in making already established …

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In Branding, Ecommerce

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July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

Steve Madden logo

June 16, 2016




Mobile, Personalization, Relevance Key to Milennials at Steve Madden

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel …

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In Branding, Channel Integration

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