April 16, 2014
Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]
April 23, 2015
Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift consumers’ needs. Let’s explore five top trends, including social selling, the death of Black Friday, …More...
January 16, 2016
With 2016 upon us, it’s a good time to look ahead a four key retail trends gathering momentum in the new year, what drastic changes the industry will see and what cool new technologies shoppers will be able to take …More...
January 14, 2016
Pureplay ecommerce retailers are disadvantaged by the high cost of marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term, according to a report released this week by L2.
By contrast, the report finds that online …More...
January 13, 2016
For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …More...
January 11, 2016
The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking. Sparked by Apple’s controversial decision to include ad-blocking capabilities in their iOS 9 update, …More...
March 11, 2014
NAME: Joe Lezon
COMPANY: Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)
Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …More...
January 7, 2016
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
January 2, 2016
From Catalogs to Ecommerce to Omnichannel, So Much Has Changed in My 10 Years With Multichannel Merchant
10 years ago today, I was late for work, my first day as a Senior Writer for Multichannel Merchant.
There was probably a light dusting of snow on the road. And I figured, based on my prior 6 years with the parent …More...
December 31, 2015
The ball in Times Square will drop in just a few hours, and Ryan Seacrest will let the world know 2016 is here.
With the year about to come to an end, here’s a look at the Top 10 stories that shaped …More...
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