the-week-that-was-300

June 26, 2015




Week in Review: Confederate Flags Pulled After Sales Spikes

The Confederate flag was in the news this week… a lot…

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag this week.

The bans have come …

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In Ecommerce, Executive

SocialMediaIcon-300

June 22, 2015




5 Tips to Turn Followers into Buyers

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel.

Lou Paglia, chief product officer and co-founder of customer …

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In Marketing, Must Reads

the-week-that-was-300

June 20, 2015




Week in Review: Amazon Wants You to Deliver

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? You think that’s crazy? Just remember the Roadie and Waffle House …

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In Ecommerce, Executive

JDLogo-300

June 19, 2015




JD.com Anniversary Sale Order Volume Grows 100%

JD.com, Inc. today announced record-breaking one-day results from its June 18 anniversary sale.

During the annual 24-hour event, which began at midnight on June 18, the company set numerous sales records, including number of orders placed, which grew by more than 100% …

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In Global, holidays

JCrew_300

June 19, 2015




Why You Gotta Be So J. Cruel, J. Crew?

The New York Post reported that J. Crew had laid off 175 of its employees, which is sad no matter where you work, retail or not.  But it wasn’t the layoffs that made me feel disheartened as much as it …

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In Blog

June 16, 2015




How to Align Ecommerce Strategy with Gamification Techniques

Gamification has long been part of the daily shopping experience. Leading brands like Nike, Coca-Cola and Perrier understand the effect that entertaining shopping experiences have on customers, as do e-commerce brands Amazon, Ebay, and Zappos.

Many companies employ game experiences …

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In Blog, Ecommerce

June 16, 2015




You Need to Change The Way You Think About Personalization

Customer communication management is changing fast with retailers rushing to take advantage of emerging technologies to meet consumers’ ever growing personalization expectations and their desire for conversational integrity with their favored brands. Marketing automation, campaign management, and customer relationship management …

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In Blog, Marketing

SoccerProWeb_300

June 16, 2015




How SoccerPro Wins Big at Omnichannel

With FIFA’s World Cup rapidly approaching, and all the revenue opportunities it represented, SoccerPro needed to upgrade its digital omnichannel commerce platform before the first game was played. They called on GoECart, a provider of complete omnichannel commerce software …

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In Ecommerce, Must Reads

personalization-nfl-shop-300

June 16, 2015




Personalizing the Customer Experience Across All Touchpoints

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey.
In this executive summary from Multichannel …

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In customer experience, executive summary

SigmaBeauty---300

June 11, 2015




Sigma Beauty Drives Results Using User Generated Content

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. The brand is primarily fueled by ecommerce with only one brick-and-mortar location and is heavily reliant on its influential …

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In Marketing, Must Reads

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