August 18, 2015

5 Trends that Will Make or Break This Holiday Season

With the sun shining and current heat wave, it’s hard to believe it, but it’s time to start planning for the winter holidays.

Retailers are beginning to lay out their strategies for a successful holiday season, overflowing with …


In Blog, Omnichannel


August 18, 2015

Cross-Channel Customer Experience

The shopping landscape continues to change drastically. Today, consumers – your customers and prospects – are shopping in an environment full of ecommerce sites on mobile devices; they are being influenced through social media posts and enticed through tons of competitive email …


In executive summary, Omnichannel


August 17, 2015

How to Deliver an Excellent Customer Experience

It’s no secret that competition in online retail sales is a cutthroat business. To put the growth in perspective, research from Statista shows that during the 2014 holiday shopping season, retail e-commerce sales figures in the United States alone hit $53.3 …


In Blog, customer experience


August 17, 2015

The Digital Store is In Reach: How to Join the Revolution

A revolution in shopping is undeniably underway. With the meteoric rise of mobile devices, ecommerce has morphed from being an alternative channel to an omnipresent connection between brands and consumers.

According to Forrester’s U.S. Cross-Channel Sales Forecast, 2014 to 2018, …


In Blog, Ecommerce


September 11, 2015

Week In Review: eBay’s Wish List Doesn’t Include a New Perception

Happy 20th anniversary, eBay! We noticed you didn’t have “New Perception” on your wish list. But boy, would we like to give you one.

Okay, that’s a little mean-spirited. But it’s kind of true.

The 20th anniversary-related announcements eBay made …


In Ecommerce, Global


August 14, 2015

Fake Target Customer Service Guy Trolls Haters

Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target.

But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.

According to published reports, Melgaard …


In Blog, Customer Service


September 10, 2015

ShopSocially Launches Customer Q & A Program to Increase Online User Engagement on Ecommerce Sites by 26%

ShopSocially, a one-stop social, referral and loyalty platform for marketers, today announced the launch of its new program - Customer Q & A. Aimed at enabling both B2B and B2C businesses to engage their website users, this program can …


In Engagement, Marketing


April 22, 2015

The Next Phase of Social Media Marketing: Consumer Loyalty

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales …


In Blog, Marketing


August 12, 2015

B2B Ecommerce Can’t Completely Copy its B2C Counterparts

[caption id="attachment_70392" align="alignright" width="140"] Steven Baruch, MSC Industrial Supply[/caption]

The more B2B ecommerce changes, the more it stays the same

Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not …


In B2B, B2B


August 11, 2015

4 Tips for Identifying the Most Profitable Lead Sources

There are nearly 1 billion active sites on the Internet today. As a marketer, think about that — each one of these is a potential source of new leads. The sources are out there — B2C marketers responsible for growing and …


In Blog, Data & Analytics

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