SocialMediaIcon-300

September 8, 2014




Social Media is About Discovery, Personalization and ROI

Social media has become more than just a channel today.  Retailers are finding innovative ways to leverage their brands using social media platforms.  With customers married to their mobile devices, it is imperative that retailers step up their social media …

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In Ecommerce, Must Reads

social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

comScore, ecommerce, holiday shopping, 2014 holiday shopping, holiday shopping season, green Monday, cyber weekend 2014, cyber week, black Friday, black friday 2014, desktop shopping, online shopping, retail, online retail

November 22, 2014




How to Boost Social Shopping Sales This Cyber Weekend

Are you prepared for the upcoming retail holiday season? Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend. That may sound a bit scary, but fear not because Cyber Monday can help push …

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In Blog, Cyber Weekend 2014

omnichannel, Macy's omnichannel, Macy's, Kohl's, Walmart, retail, omnichannel retail, omnichannel strategy, big box, big box retail, major retailers, Radio Shack, Radio Shack bankruptcy, Radio Shack Chapter 11, Amazon, Amazon.com, Amazon, Radio Shack

February 12, 2015




Don’t Count Out Big Retail as Focus and Investments in Omnichannel Rise

Amazon opened its first brick-and-mortar campus store at Purdue University last week. It is also reportedly in talks with retailers like Radio Shack to give it a more omnichannel presence. One online publication declared this move would be “another nail …

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In Blog, customer experience

Belk2

February 12, 2015




Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email

Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014.

Belk partnered with Helloworld, a provider of rich engagement solutions to offer a multichannel …

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In Ecommerce, Email

christmas-holiday-mouse-gifts-santa-hat-300

January 6, 2015




Mobile Accounts for 45% of Holiday Ecommerce Traffic

The holiday shopping season saw strong online and mobile sales.   Online sales were up 13.9% over the same period in 2013 and mobile traffic accounted for 45% of all online traffic for the holiday season, an increase of 25.5% year-over-year.

Mobile sales accounted for 22.6% …

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In Ecommerce, Holiday 2014

avenue

January 6, 2015




Avenue Gets 28.48% Sales Conversion Rate with Referral Marketing

Customer referrals for Avenue, a fashion leader for plus size clothing, are converting its ecommerce site into a word-of-mouth powerhouse. Referral traffic originating from these referrals is of high quality and converting at a rate as high as 28.48%.

Avenue has …

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In News, PR Newswire

global-shopping-cart-300

February 11, 2015




U.S. Merchants Need an Active Approach to Global Ecommerce

Back when the WWW truly offered global potential to sell and market your products anywhere in the world, many U.S. companies became accidental exporters because most websites were in English and it was commonplace for your website to turn …

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In Blog, cross-border

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

August 6, 2014




How to Grow Your Global Social Media Presence

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

But where do you begin? Where are your customers engaging with brands?  What challenges will you come …

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In Ecommerce, Global

mayhemsale-screenshot-300

January 2, 2015




Who Won the Sugar Bowl? Allstate’s Mayhem Sale

[caption id="attachment_59490" align="alignright" width="300"] Mayhem Sale (click to enlarge)[/caption]

We interrupt the Ohio State-Bama college football playoff game to bring you Mayhem Sale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… …

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In Blog, Must Reads

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