subscription box

April 7, 2016




How to Box Your Brand with a Subscription Service

Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. For consumers who came of age in the digital era, subscriptions models are typically for electronic …

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In Blog, Fulfillment

newegg

April 6, 2016




Newegg Teams with Facebook Messenger to Enhance Ecommerce Customer Support

Newegg, a tech-focused e-retailer in North America announced it will begin using Facebook Messenger to provide customer support. Newegg is among the first companies to pilot Messenger for Business within their organizations.

Newegg currently offers a breadth of support options …

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In Contact Center, customer experience

April Fools

April 1, 2016




Week in Review: It’s April, Fools!

Trader Joe’s is closing all its stores, and the sky is falling. April Fools’ Day came one day early for fans (like me) of the specialty grocer. But the joke was on Yahoo News, which posted the faux Trader Joe’s …

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In News, PR Newswire

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

March 30, 2016




Is Your Customer Offered a Swipe Right Or Left?

Online dating is big business. It’s now one of the main ways that singles meet, thanks to its accessibility, scale, reach and published success rates. According to Michael Rosenfeld, a sociologist at Stanford who studies online dating, roughly one …

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In Blog, Data & Analytics

woman-technology-shopping-cart-300

March 30, 2016




5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers

Local retailers are the job creation engine and backbone of the American economy. Consider that today, America’s 28 million small businesses account for 54% of all U.S. sales, while retail supports one in four American jobs. Increasingly, Americans are choosing …

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In Blog, Ecommerce

TheWashingtonPost--FedEx-Global-Operations-Center

March 30, 2016




3 Important Factors for Understanding Where Your International Shoppers Are

Traveling internationally to a country with an unfamiliar culture can be challenging, even for the most experienced global traveler. Whether you are asking for directions, hailing a taxi or even ordering a cup of coffee, what seems like simple interactions …

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In cross-border, Global

customer-satisfaction-300

March 30, 2016




3 Ways Brands Struggle with Personalization

Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. On the one hand, consumers are constantly …

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In Blog, Ecommerce

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

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In Blog, Engagement

social-media-icons-ipad-300

December 2, 2015




Social Media in Japan: A Primer

Maintaining social media accounts for marketing and customer service is a “must-have” for businesses these days. Of course, this best practice—and the value it generates for businesses—extends far beyond English-speaking countries.

Globally speaking, not all social networks are …

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In Blog, Global

christmas-social-media-twitter-300

November 30, 2015




How To Mount the Most Successful Holiday Campaigns on Social Media Platforms

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are …

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In Marketing, Must Reads

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