social-media-icons-ipad-300

November 18, 2013




Which Social Media Networks are Your Shoppers On?

Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers.
[Click the infographic to enlarge]

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In Infographics, Marketing

showrooming-1-300

December 16, 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group.  This is due in part to mobile technology, and practiced by a majority of …

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In Ecommerce, Mobile

fedex-coal-300

December 26, 2013




FedEx Facebook Posts Prompt Social Media Firestorm

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …

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In Blog, Holiday 2013

January 8, 2013




Catalogs Influenced Holiday Shopping Behavior More than Social Media

Baynote today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior …

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In Catalog, Mobile Commerce

social-media-icons-ipad-300

January 7, 2014




How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …

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In Marketing, Must Reads

contact-center

May 22, 2013




Social Media Use Expected to Rise in Contact Centers

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

The Deloitte …

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In Contact Center, Contact Center Resources

July 24, 2012




5 Ways to Drive Brand Effectiveness with Social Media

Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents said they were more likely to hit the internet to research a brand at …

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In Analytics, Ecommerce

May 8, 2012




5 Questions to Ask About Social Media Customer Support

As more companies incorporate social media into their customer support strategy, implementation managers should consider the following advice to determine the type of customer care strategy they can successfully execute in their contact center.
Subscribe to RSS headline updates from: …

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In Contact Center Resources, Ecommerce

March 28, 2012




Survey: Socially-conscious Consumers Consult Social Media

Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, …

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In Channel Integration, Cross Channel

June 21, 2007




Live from DM Days: Social Media No Longer a Fad

New York—Is social media a fad, phenomena, or for real? That’s the question Aaron Kahlow, managing director of BusinessOnLine, posed to panelists at a June 19 keynote presentation at DM Days New York. Kahlow noted that the importance of …

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In Ecommerce, News

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