November 1, 2007




August mailings take a tumble

Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list …

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In Catalog, Data & Analytics

November 1, 2007




Using simulators to find E-LTV

You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical …

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In Channel Integration, CRM

November 1, 2007




Kick it up a notch

From its name, you may think Revgear.com specializes in accessories for sportscars, but the cataloger actually sells products for boxing, kickboxing, and martial arts. The Burbank, CA-based mailer got into the critiquing ring with four creative experts: senior copywriter …

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In Catalog, Channel Integration

October 25, 2007




Multichannel Strategies for Cyber Mondays

Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as “the biggest online shopping day of the year.” DoubleClick Performics’ data indicates this is just the first of a …

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In Ecommerce, News

October 15, 2007




Q&A: How to Adjust Contacts Strategies Based on Cyber Mondays

Q&A: How to Adjust Contacts Strategies Based on Cyber Mondays Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as “the biggest online shopping day of the year.”

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In Channel Integration, Cross Channel

October 11, 2007




Sears Wish Book Makes a Return

While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years.
The more-contemporary looking, slimmed-down version of the title (188-pages vs. the 300-plus pagers …

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In Catalog, News

November 8, 2007




5 Crucial Multichannel Metrics

Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.”
People …

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In Channel Integration, Cross Channel

October 1, 2007




Work It Out

Good help is always hard to find, but in retail, attracting and retaining workers is near impossible. How dismal is workforce loyalty in retail? According to “Future of Workforce Management for Retailers,” a report published by IHL Consulting Group, retail …

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In News, Retail

October 1, 2007




Merchandising 2.0

As much as we hear these days about Web 2.0, e-commerce isn’t the only facet of multichannel marketing to advance. The best retailers are taking their merchandising strategies to new and higher levels — a sort of multichannel merchandising 2.0 — in which channels …

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In Analytics, Channel Integration

June 1, 2007




Digital Signs of the Times

Take a walk around Times Square in New York and you’ll instantly see the power of digital signage. From virtual billboards to point-of-sale monitors, audio and video cry out to passersby. Combining sound and motion, digital signage is a living, …

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In Ecommerce

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