MCM Ecommerce & Marketing 4/21/21

| David Hurwitz

week of 4/20/21 Amazon 3P Rollup Berlin Brands Group Raises $240M Berlin Brands Group, started in Germany in 2005 when its founder sold disc jockey equipment, has raised $240 million … Continue Reading →

MCM Ecommerce & Marketing 4/7/21

| David Hurwitz

week of 4/7/21 DynoSafe, Smart Porch Safe, Wins “Shark Tank” Deal The founders DynoSafe, maker of a patented refrigerated smart safe for home grocery delivery to the porch won a … Continue Reading →

How to Enhance the Customer Experience with SMS

| Jasmine Brown

Finding innovative ways to market to consumers today is no easy task. Today, retailers are looking for various ways to enhance the customer experience and one of those ways is through SMS. This marketing strategy is particularly important since, according to Pew Research Center, 77% of U.S. adults are using a smartphone today.

Headless Commerce and the Omnichannel Experience

| Michael Jaszczyk

The growth of omnichannel capabilities has given way to shopper journeys beginning and ending across multiple touchpoints. For this reason, many retailers are turning to headless commerce, which separates the front end and back end of an ecommerce application, providing more control over each touchpoint and engagement.