December 20, 2011




3 Strategies for Last-minute Holiday Email Campaigns

Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips …

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In Catalog

December 10, 2011




Online Marketing New Year’s Resolutions for 2012

In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape.
With the peak holiday season wrapping up, let’s …

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In List & Data - Consumer, multichannelmerchant.com/ecommerce/news

December 5, 2011




QR Codes and Santa Tags at J.C. Penney

J.C. Penney wants to use QR codes and keep its customers in the Christmas spirit, so what better way to combine the two than with Santa Tags.
Through this program, customers can personalize their holiday season by using QR …

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In Catalog, Ecommerce

December 3, 2011




Will Google Battle Amazon in Quick Delivery Service?

Could Web-search giant Google supplant online behemoth Amazon as the standard-bearer of quick delivery service?
According to an article in The Wall Street Journal, Google is in discussions with major retailers and shippers regarding the creation of a service that …

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In Channel Integration, Ecommerce

December 1, 2011




Backword: What do you think the best opportunities will be in 2012?

NEIL SEXTON, PRESIDENT, NORTHERN SAFETY
“The Post Office is offering incentives like never before, and freight rates can be negotiated. Acquisitive, strong, cash rich companies have a great chance to “buy right” and grow this way. In some markets, labor, …

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In Catalog, Channel Integration

December 1, 2011




Start Your Free Shipping Offers Earlier

Multichannel merchants should start free shipping promotions earlier in November, instead of waiting until the week of Black Friday, according to research released by eDataSource.
More than one third of consumers will try and take advantage of deals like free …

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In Ecommerce

November 29, 2011




IBM: Cyber Monday Spending Increases 33%

The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to cloud-based analytics findings by IBM, based on findings from IBM’s fourth annual Cyber Monday Benchmark.
These are the trends …

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In Analytics, multichannelmerchant.com/ecommerce/news

November 26, 2011




IBM: Mobile Drove 14.3% of Black Friday Online Retail Traffic

U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving Day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings …

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In Analytics, Mobile Commerce

November 19, 2011




A Look at Toys ‘R’ Us’s Holiday 2011 Mobile Strategy

Toys ‘R’ Us today announced Friday that it has expanded its mobile offerings for the 2011 holiday season. Here’s a look at what the multichannel toy seller is doing to bring an enhanced mobile experience to its customers.
Expanded Gift Finder …

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In Catalog, Channel Integration

November 15, 2011




How To Solve the Free Shipping Challenge

As ecommerce grew, e-tailers began charging extra fees to ship products to their customers to protect profit margins, and while these fees were industry standard, they differed among competing companies. This became just one of the myriad variables that consumers …

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In Operations & Fulfillment

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