November 11, 2011




Forrester: Mobile Will Boost Online Holiday Sales

While the possibility of a double-dip recession remains, Forrester Research says it expects 2011 US holiday season online retail sales to grow 15% year over year.
The November and December holiday shopping season is expected to generate nearly $59.5 billion in online sales, …

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In Mobile Commerce, multichannelmerchant.com/ecommerce/news

October 31, 2011




Tick-tock: Your Last Minute Guide for Retail Preparedness

The holiday season may be the most wonderful time of the year for consumers, but for the merchants that do the bulk of their business in the fourth quarter, it can be pretty stressful.
Did we select the right products? …

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In Ecommerce, List & Data - Consumer

October 30, 2011




Study: Men More Likely to do Social Shopping

Men are more likely than women to conduct five of six social shopping activities, according to the 2011 Social Shopping Study conducted by ROI Research for performance marketing agency Performics.
Contradicting commonly held beliefs about gender and social behaviors, the study …

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In Social Media

October 20, 2011




Study: Generic Search Terms Drive Purchase Decision

New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.
The study, featuring consumer electronics retailer RadioShack, luxury automotive brand Audi, and a national entertainment brand, also …

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In multichannelmerchant.com/ecommerce/news, Search

October 18, 2011




How to Boost Your Site’s Performance and Experience Before the Holidays

By now it’s too late to focus on the two big holiday readiness activities that you’d have liked to have kicked off in Q2:
1. An inventory/supply chain optimization project (to make sure you have the right holiday inventory levels …

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In Ecommerce

October 10, 2011




Why Steve Jobs Led the Mobile Commerce Revolution

For a while, mobile commerce was a lot like The Great Pumpkin. According to the evangelists, m-commerce was here. But no one seemed to believe it.
But as mobile commerce finally started to make an impact on retail sales last …

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In CRM, Mobile Commerce

October 3, 2011




Catalog Critique: A Look Through Delphi’s Glass

From a handful of items sold from a garage in 1972, Delphi has grown to become the largest supplier of art glass materials in the U.S. The company sells more than 30,000 items through its catalog and website, targeting both beginners …

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In Catalog

September 30, 2011




Crosschannel Retail Remains a Work In Progress

Retail continues to evolve, and the pace of change is accelerating as consumers find different ways to shop and retailers are scrambling to embrace new technologies that are reinventing the “sport” of shopping. In many ways, today’s playbook bears …

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In Channel Integration, Cross Channel

September 27, 2011




Frederick’s of Hollywood: Up Close and Personal

Frederick’s of Hollywood, the legendary lingerie and apparel cataloger/retailer, used to have siloed data that prevented a 360-degree view of its customers.
But taking a more disciplined personal approach to segmenting its customers during the past decade has …

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In Affiliate, Operations & Fulfillment

September 2, 2011




Six tactics to build brand authority

Authority sells. When consumers need or want to shop within a category, they go first to the brand they trust as the primary source of expert information and best-in-class merchandise in that category. The brand’s influence will often override even …

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In Catalog

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