September 22, 2010




Q&A: RoomStore’s Ned Crosby

Furniture seller RoomStore, which has 60 retail locations in the South and Midwest, noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel …

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In Ecommerce

August 19, 2010




CompUSA Makes Retail Stores Multichannel

Stores that successfully bring the e-commerce experience to the brick-and-mortar environment are most likely to differentiate themselves from the competition, said Gilbert Fiorentino, chief executive of Systemax Technology Worldwide.

Speaking Aug. 9 at eTail East in Baltimore, Fiorentino said he’s seen …

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In Channel Integration, multichannelmerchant.com/ecommerce/news

August 13, 2010




Five Areas of Readiness for the Online Holiday Shopping Season

In 2009, in spite of a deep recession, three quarters of online shoppers maintained or actually increased holiday spending from the year prior, according to Forrester Research. The 2010 holiday season is predicted to exhibit a similar trend, as convenience and bargain-basement …

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In multichannelmerchant.com/ecommerce/news

July 12, 2010




Pier 1 Returning to E-commerce with Site-to-Store Model

Three years after abandoning its direct business, home furnishings and decor retailer Pier 1 Imports plans to sell merchandise online again next year with a site-to-store model.
Plans are underway to post all of Pier 1 Imports SKUs online by Sept. 1, according …

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In multichannelmerchant.com/ecommerce/news

April 29, 2010




Sears Stores to House Edwin Watts Golf Shops

Sears Holdings Corp. has signed a multiyear agreement with Edwin Watts Golf Shops to open 12 specialty golf stores in select Sears locations. The first Edwin Watts-branded shop is scheduled to open in the Murray, UT, Sears location by May 31.
Shop …

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In Retail

March 8, 2010




Ten Tips for Curtailing Online Coupon Fraud

With marketing budgets tighter than ever, store-based retailers have been moving from traditional print—newspapers and direct mail—to digital media to drive sales. In particular, many brick-and-mortar marketers are turning to a highly measurable digital media vehicle to drive …

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In multichannelmerchant.com/ecommerce/news, News

April 9, 2007




Advanced Thinking on Matchbacks

The myriad offer and order channels used today present multichannel marketers with a growing problem: How to effectively allocate marketing budgets to the promotions and channels that drive demand.
In the past, using one-time matchbacks were a reasonably effective measurement …

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In Channel Integration, Cross Channel

March 14, 2007




Demand Insight and the Data Value Chain

An engineer has been defined as “someone who measures with a micrometer, marks with chalk, and cuts with an ax.” The message of this quip is simple: If the tool to take action is blunt, fine measurement means little. It’…

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In Channel Integration, Cross Channel

March 5, 2007




Four Ways to Grow Your E-mail List: Get Offline Customers to Go Online

How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign …

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In Catalog, Channel Integration

March 1, 2007




Cracking the Multichannel Code: The Brand Experience

The American Institute of Graphic Design defines brand as “a person’s perception of a product, service, or company.” That definition has nothing to do with a mission statement, a logo, a tagline, a color palette, or typography. Instead, brand is …

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In Channel Integration, Cross Channel

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