December 1, 2010




M&A Was MIA in 2010

MULTICHANNEL MERGERS AND ACQUISITIONS ACTIVITY PROGRESSED from “pretty dead” in 2009, to “missing in action” in 2010.
Just five deals in the catalog segment were announced in the third quarter, according to Chris Kampe, managing director for investment firm Tully & Holland. Last …

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In Channel Integration, Cross Channel

December 1, 2010




How the Mobile Channel May Hurt Your Business

TIM PARRY: M-commerce may not just be a convenience for your customers, but a hindrance to your business. The emergence of barcode readers on smart phones, plus the price-conscious consumer, equals more people possibly buying from Amazon.com while standing …

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In Ecommerce

December 1, 2010




2010: The Year in Multichannel

WHAT WERE THE BIG INDUSTRY STORIES for 2010? It’s always hard to reduce a year to a few concise bullet points — especially when you cover as many topics as MCM does. But there are a few that stand out.
The DMA’s …

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In Channel Integration, Cross Channel

November 12, 2010




Journeys Shares Lessons Learned from Mobile Launch

Journeys, a retailer of footwear for teens and young adults, launched a mobile channel in April, deploying Virid’s marketAgility Mobile Solution. The new platform allowed Journeys to use a single content-management system for both its m-commerce and ecommerce channels.

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In Channel Integration, Ecommerce

November 1, 2010




Q & A: CashStar’s David Stone on the Growth of E-gift Cards

Ecommerce has helped gift cards quickly evolve from paper to pixels. Last year, between Black Friday and Christmas Eve, digital gift card provider CashStar saw e-gift card sales increase 1,129%. Christmas Eve was the highest selling day of the year, with …

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In Ecommerce

October 22, 2010




Systemax Opens New Georgia DC/Store

Computers manufacturer/marketer Systemax opened a new distribution center in Jefferson, GA, which will create 400 jobs in the next five years. What’s more, the facility includes a TigerDirect retail store and business sales office.
The new DC encompasses 460,000 sq. …

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In Operations & Fulfillment

October 1, 2010




Online Gift Cards Pick Up Steam

Not only are gift cards still hot, the medium has quickly gone from paper to pixels, according to Lauren Freedman, president of ecommerce E-tailing Group.
A look at the 152 online retailers polled for E-tailing Group’s annual merchant survey for 2010 shows …

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In mcm

October 1, 2010




Bounce-backs 2.0: Going beyond the print channel

Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew that the laws of classical mechanics Newton discovered nearly 400 years ago could apply to multichannel marketing?
Had Newton been referring to modern …

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In Channel Integration, Cross Channel

September 22, 2010




Q&A: RoomStore’s Ned Crosby

Furniture seller RoomStore, which has 60 retail locations in the South and Midwest, noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel …

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In Ecommerce

August 19, 2010




CompUSA Makes Retail Stores Multichannel

Stores that successfully bring the e-commerce experience to the brick-and-mortar environment are most likely to differentiate themselves from the competition, said Gilbert Fiorentino, chief executive of Systemax Technology Worldwide.

Speaking Aug. 9 at eTail East in Baltimore, Fiorentino said he’s seen …

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