January 1, 2007




Integrating the marketing plan

Welcome to our newest series, “Cracking the multichannel code.” The multichannel code — the Holy Grail of multichannel marketing success — is something that every cataloger, e-tailer, and retailer should be trying to crack. Many successful multichannel merchants already understand the importance …

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In Analytics, Channel Integration

December 18, 2006




Use Database Marketing to Drive Store Sales

Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses. Mass marketing through free-standing inserts (FSIs), and space advertising is the strategy of the past for effectively driving store sales.
While …

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In Data & Analytics, Lists & Data - Buisness

December 1, 2006




Searching for the retail value of SEM

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most …

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In Ecommerce, WEB CHANNEL: SEO/SEM

December 1, 2006




Targets near and far

When travel accessories merchant Magellan’s sends out a catalog, the company is not always hoping for a mail order sale. The Santa Barbara, CA-based multichannel merchant also relies on catalog mailings to drive traffic to its brick-and-mortar stores in Santa …

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In Ecommerce

December 1, 2006




The Experience Equation

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled a desire, or helped you reach a goal. But what made that experience so enjoyable? Was …

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In Catalog, Channel Integration

December 1, 2006




Web 2.0: What It Really Means to You

Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well. With Web 2.0 technologies allowing for a new level of interaction, consumers are looking for e-commerce to emulate the in-store …

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In Ecommerce, Webchannel

November 29, 2006




Holiday E-mail Volume Up, But Campaign Sizes Down

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according Elaine O’Gorman, vice president of strategy for e-mail service provider Silverpop.
The trend seems to indicate …

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In Channel Integration, Cross Channel

November 20, 2006




The 10 Days of Christmas: Maximizing Holiday Sales Dec. 15-25

By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s …

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In Channel Integration, Cross Channel

November 10, 2006




Good Planning and Solid Technology for a Happy Holiday

If you’re hoping to reap the revenue rewards of the holiday season, you need to do more than simply retrofit your Website with commonplace features and launch marketing programs with conventional messaging. Instead, you must implement this season’s …

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In Operations & Fulfillment, Webchannel

November 6, 2006




And the Biggest Day for Web Sales Will Be…

Cyber Monday—the Monday after Thanksgiving—isn’t the largest online shopping day of the holiday season, according to Coremetrics. The San Mateo, CA-based provider of Web analytics and marketing solutions says that online merchants should expect their greatest traffic …

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In Ecommerce, News

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