August 23, 2012




4 Ways to Leverage the Smartphone This Holiday Season

Visits from shoppers on a smartphone continue to rise for ecommerce sites. Most retailers have responded by implementing a “mobile-friendly” version of their site with reduced graphics and simplified navigation. The website detects the device a shopper is using and …

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In Mobile Commerce

August 18, 2012




Tough Second Quarter for Struggling Sears

Second-quarter sales for struggling Sears Holdings Corp. dropped 6.6%, to $9.46 billion, down from $10.13 for the same period last year. Domestic same-store sales – a key metric that tracks stores open at least one year – declined 3.7% for the period ended July 28, 2012.
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In Channel Integration, Cross Channel

August 16, 2012




DSW Builds Shoe-lover Community with Social Media

Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment
When it comes to using social media as a selling tool, Designer Shoe Warehouse gets it. Social media is not an avenue for selling product, but …

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In Social Media

August 16, 2012




How to Deliver the Perfect Crosschannel Experience

The continuing fragmentation of marketing and transaction channels will challenge etailers this holiday season. Quick definitions: shoppers see a message from you in a marketing channel, such as a paid search ad or an email; shoppers place an order in …

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In Analytics, Channel Integration

August 8, 2012




It’s Time to Plan your Post-holiday Returns Process

As consumers readied themselves for a season’s worth of holiday parties and gift giving last year, stores bustled with shoppers and holiday cheer. Online merchants enjoyed an extra helping of holiday spending, with online sales up 15% between Nov. 1 and …

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In Operations & Fulfillment, Returns

July 31, 2012




Meet the 2012 MCM Awards Judges

Geoff Batrouney

Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of Direct-to-Consumer marketing.
When asked to describe his …

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In Affiliate, Analytics

July 20, 2012




4 Tips for Effective Multichannel Selling

Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to …

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In Affiliate, Catalog

July 11, 2012




5 Customer Service Tips to Boost Online Sales

Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. That’s the conclusion of current studies, which demonstrate that a higher payroll correlates with higher sales—and profits, because increased sales numbers more than …

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In Contact Center, Ecommerce

June 30, 2012




10 Tips for Meeting Cross-channel Customer Expectations

Today’s savvy consumers expect competitive pricing, in-stock merchandise, fast and free delivery for online purchases, and a consistent brand experience across all channels. Their expectations seemingly grow by the day as new technologies and innovative service offerings continue to …

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In Channel Integration, Cross Channel

June 16, 2012




3 Tips for Addressing Customer Demand for Mobile Experiences

By now, if you’re not tired of hearing about mobile, you will be soon. There is, however, good reason for all the buzz. A plethora of studies and surveys indicates three trends that should make you drop everything and …

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In Catalog, Ecommerce

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