May 1, 2013

Making Your Site Search Results Stand Out

Let’s face it, not every visitor who comes to your ecommerce site it looking to buy. Sometimes they stumble upon your page through an external search engine to research a product they are interested in, or to compare your …


In Ecommerce, Marketing


May 1, 2013

Getting the Multi-Device Customer to Purchase

There are data points that can encourage you to test or try something new, and then there are data points so compelling you will lose sales if you ignore them.   Let’s talk about one of those that should make …


In Cross Channel, Ecommerce

Amazon, Amazon Prime, ecommerce, e-retail, online retail, customer satisfaction, customer experience, shipping, free shipping, ecommerce fulfillment, operations and fulfillment, shipping clubs

April 29, 2013

Shipping and Returns Cause Headaches for Canadian Customers

Free shipping and free returns policies play a major role in the shopping habits of Canadians, according to a Forrester report, even if it means making purchases in the United States in search of the best deal.

According to The …


In Ecommerce, Global


April 29, 2013

Retailers Struggle with Omnichannel Experience

Retailers delivering customers’ expectations and provide a seamless shopping experience – in-store, online or through a mobile device will gain loyalty and a competitive advantage that drives sales, according to an article on

The article cited the Accenture …


In Cross Channel, Ecommerce


April 23, 2013

How to Spring Clean With Customer Acquisition

There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers …


In CRM, Data & Analytics


April 18, 2013

The Ecommerce Movement: 2003 vs. 2013

In the last 10 years the face of the ecommerce industry has changed significantly. In this infographic by Corra, you can go back in time and see how far the ecommerce industry has come in terms of technology.

For instance, in 2003, 5% …


In Ecommerce, Infographics

April 17, 2013

Sears Holdings Launches Fulfilled By Sears

HOFFMAN ESTATES, Ill., April 17, 2013 /PRNewswire/ — Sears Holdings has launched Fulfilled By Sears, a turnkey fulfillment service that offers pay-as-you-go pricing for businesses seeking a simple, cost-effective solution to manage storage, picking, packing and shipping of customer orders from Sears …


In Marketing, Marketplaces

April 9, 2013

Lessons Learned from J.C. Penney

A few questions went through my mind when I heard Ron Johnson stepped down (as the press release reads) as CEO at J.C. Penney. One was the Ron Burgundy line, “Well, that escalated quickly!” And with former CEO Mike …


In Blog


April 10, 2013

Contextualized Video Optimizes Customer Experience

The importance brands place on customer experience cannot be emphasized enough; in massively competitive global marketplaces where comparable products might be available at a lower price, brands can separate themselves from competitors by providing quality experiences to customers.

Customer experience …


In Data & Analytics, Ecommerce


April 5, 2013

Same-day Delivery Might Not for Everyone

Amazon, Google, and eBay are striving towards national same-day delivery fulfillment, but the shipping option might not be the perfect decision for every retailer, according to

In the “Same-day Delivery – Should It Be a Priority for Your Business” …


In Ecommerce, Inventory

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