May 4, 2012




Quad/Graphics Renews OfficeMax Contract

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BUSINESS WIRE – Quad/Graphics, Inc. has renewed its exclusive retail insert and catalog printing business with OfficeMax, and added significant direct mail volume for the office supply retailer in a new …

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In Catalog, News

April 14, 2012




Why Social Commerce Has Failed, and What Can Make It Work

Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce’s early stumbles don’t mean that the concept is completely broken. It just needs to evolve.

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In Social Media

February 17, 2012




4 Ways to Turn Your Fulfillment Operations into a Customer Service Function

Nothing makes customers happier than receiving a package they ordered arrive on time, at the right place, and with the correct contents inside. As brand loyalty becomes more coveted in a crowded retail space, merchants need to move beyond simply …

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In Catalog, Ecommerce

February 16, 2012




Catalog Critique: Making the Most of QR Codes

Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage­ment?
They are certainly easy and inexpensive to cre­…

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In Catalog, Mobile Commerce

February 10, 2012




Catalog Critique: A Look at the February 2012 J.C. Penney Look Book

Bold and courageous, and most likely a game-changer

By Lois Brayfield
J.C. Penney is joining the ranks of legacy brands that have gone stale but willing to change the rules rather than follow the pack. Like a gecko changing …

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In Catalog, Channel Integration

January 18, 2012




Lundgren: Macy’s “Just Getting Going” With Ecommerce

NEW YORK – Two weeks ago, Macy’s announced some excellent ecommerce sales figures. Online sales for macys.com and bloomingdales.com, combined, were up 35.8% in December, 40.3% for the 2011 holiday season, and 39.7% in 2011 year-to-date.
But Macy’s president and CEO Terry Lundgren is …

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In multichannelmerchant.com/ecommerce/news

January 7, 2012




How eBags Set Holiday, Annual Sales Records in 2011

With apologies to Frank Sinatra, it was a very good year for online handbags and accessories seller eBags – as it set records for holiday and annual sales.
Holiday sales jumped 32% over last year and 26% for 2011. On Cyber Monday the company …

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In Ecommerce

January 5, 2012




How Mcommerce and Tablet Commerce Impacted Holiday 2011 Sales

Mobile’s importance as a marketing channel grew significantly in 2011. Merchants are starting to see as much as 14% of their online sales from mobile devices, according to IBM Coremetrics data. As the mobile channel grows, the challenge for marketers is …

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In Mobile Commerce

December 30, 2011




2011 in Review: Merchants Get Facebook Savvy

In 2010, merchants used Facebook as a way to flood cyberspace with offers. In 2011, Merchants got savvy with the social network.
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. …

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In Facebook Social Media Marketing

December 23, 2011




How to Best Handle Holiday Returns

Returns are “part of our value proposition,” says Chris Smith, vice president of ecommerce and catalog for Jockey International. “We offer free returns part of our ‘Satisfaction guaranteed since 1876 that is on every package we sell. So for us, the …

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In Catalog, Channel Integration

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