February 15, 2007




Live from eTail: Integration Is Blockbuster Concept

Palm Desert, CA–You’d have to be living on Mars not to know that Netflix has been gobbling market share of the movie rental business. So what do you do if you’re competitor Blockbuster Online? You integrate channels.
In his Feb. 14 …

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In Channel Integration, Ecommerce

February 1, 2007




RESOURCE GUIDE: POS software

Historically point-of-sale (POS) systems didn’t do much more than record customers’ purchases and calculate change. Today’s systems, however, can administer loyalty programs, check inventory at other stores or in other channels, and track commission sales by employees, among other functions. “…

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In Channel Integration, Operations & Fulfillment

February 1, 2007




Courting cross-channel Loyalty

It’s no secret that the number of cross-channel customers has grown exponentially in recent years — to more than 45 million in 2005 — and that they tend to be more valuable than single-channel shoppers. Cambridge, MA-based Forrester Research has found that multichannel customers …

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In Channel Integration, Cross Channel

January 1, 2007




Integrating the marketing plan

Welcome to our newest series, “Cracking the multichannel code.” The multichannel code — the Holy Grail of multichannel marketing success — is something that every cataloger, e-tailer, and retailer should be trying to crack. Many successful multichannel merchants already understand the importance …

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In Analytics, Channel Integration

December 18, 2006




Use Database Marketing to Drive Store Sales

Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses. Mass marketing through free-standing inserts (FSIs), and space advertising is the strategy of the past for effectively driving store sales.
While …

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In Data & Analytics, Lists & Data - Buisness

December 1, 2006




Searching for the retail value of SEM

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most …

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In Ecommerce, WEB CHANNEL: SEO/SEM

December 1, 2006




Targets near and far

When travel accessories merchant Magellan’s sends out a catalog, the company is not always hoping for a mail order sale. The Santa Barbara, CA-based multichannel merchant also relies on catalog mailings to drive traffic to its brick-and-mortar stores in Santa …

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In Ecommerce

December 1, 2006




The Experience Equation

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled a desire, or helped you reach a goal. But what made that experience so enjoyable? Was …

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In Catalog, Channel Integration

April 2, 2008




Sears Eyes Teen Girls with Prom Site

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.” But the multichannel general merchant is hoping to show teens its sexier side with a new e-commerce …

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In Ecommerce, News

April 1, 2008




Mail or Mulch

Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
True, your peers are more diligent about running names through NCOA. They’re matching their undeliverable addresses against the co-op databases.
And …

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In Catalog, Data & Analytics

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