August 30, 2012




How to Optimize for Big Data

Marketers need to step up to the challenges of Big Data to claim its rewards. We need a clear path to advanced customer engagement, one that lets us tap into the real potential of data-driven programs.
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In Channel Integration, Cross Channel

August 23, 2012




4 Ways to Leverage the Smartphone This Holiday Season

Visits from shoppers on a smartphone continue to rise for ecommerce sites. Most retailers have responded by implementing a “mobile-friendly” version of their site with reduced graphics and simplified navigation. The website detects the device a shopper is using and …

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In Mobile Commerce

August 18, 2012




Tough Second Quarter for Struggling Sears

Second-quarter sales for struggling Sears Holdings Corp. dropped 6.6%, to $9.46 billion, down from $10.13 for the same period last year. Domestic same-store sales – a key metric that tracks stores open at least one year – declined 3.7% for the period ended July 28, 2012.
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In Channel Integration, Cross Channel

August 16, 2012




DSW Builds Shoe-lover Community with Social Media

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When it comes to using social media as a selling tool, Designer Shoe Warehouse gets it. Social media is not an avenue for selling product, but …

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In Social Media

August 16, 2012




How to Deliver the Perfect Crosschannel Experience

The continuing fragmentation of marketing and transaction channels will challenge etailers this holiday season. Quick definitions: shoppers see a message from you in a marketing channel, such as a paid search ad or an email; shoppers place an order in …

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In Analytics, Channel Integration

August 8, 2012




It’s Time to Plan your Post-holiday Returns Process

As consumers readied themselves for a season’s worth of holiday parties and gift giving last year, stores bustled with shoppers and holiday cheer. Online merchants enjoyed an extra helping of holiday spending, with online sales up 15% between Nov. 1 and …

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In Operations & Fulfillment, Returns

July 31, 2012




Meet the 2012 MCM Awards Judges

Geoff Batrouney

Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of Direct-to-Consumer marketing.
When asked to describe his …

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In Affiliate, Analytics

July 20, 2012




4 Tips for Effective Multichannel Selling

Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to …

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In Affiliate, Catalog

July 11, 2012




5 Customer Service Tips to Boost Online Sales

Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. That’s the conclusion of current studies, which demonstrate that a higher payroll correlates with higher sales—and profits, because increased sales numbers more than …

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In Contact Center, Ecommerce

June 30, 2012




10 Tips for Meeting Cross-channel Customer Expectations

Today’s savvy consumers expect competitive pricing, in-stock merchandise, fast and free delivery for online purchases, and a consistent brand experience across all channels. Their expectations seemingly grow by the day as new technologies and innovative service offerings continue to …

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In Channel Integration, Cross Channel

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