November 13, 2012




Deloitte Survey Reveals Strong Smartphone Presence this Holiday

Smartphone owners are expected to head to the internet in droves this holiday season and spend more money than their counterparts, according to a Deloitte holiday survey.

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In Email, Mobile

November 8, 2012




4 Steps for Going Mobile for the Holidays

Mobile adoption is growing at triple digits year. Even customers who still prefer to make purchases in traditional brick and mortar stores are likely to do mobile research before making an in-store purchase.
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In Cross Channel, Ecommerce

October 31, 2012




5 Tips to Boost Customer Satisfaction Around the Holidays

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The holiday season is nearly upon us, and consumers aren’t the only ones making wish lists. For retailers, a most-desired wish is to provide a …

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In Analytics, Ecommerce

October 31, 2012




A Focused Approach to Acquiring Email Subscribers

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies:
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In Ecommerce, Ecommerce

October 28, 2012




Storify: Tweets from Mobile Shopping Fall

[View the story "Mobile Shopping Fall - the Tweets #MobileShoppingFall" on Storify] Mobile Shopping Fall – the Tweets #MobileShoppingFall Mobile Shopping Fall was held this week in Austin, TX. Here’s a sampling of tweets from the conference. Storified by MultichannelMerchant · …

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In Mobile Commerce

October 26, 2012




Seizing the Opportunity from Digital Disruption #FORRForum

[View the story "Seizing the Opportunity from Digital Disruption #FORRForum " on Storify] Seizing the Opportunity from Digital Disruption #FORRForum At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. …

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In eBay, Ecommerce

October 25, 2012




3 Steps to Deliver Agile Commerce

The notion of multichannel retail no longer exists, according to Brian Walker, vice president and principal analyst for Forrester Research. The era of agile commerce is here.
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In Channel Integration, Cross Channel

October 25, 2012




3 Keys for Using Stores as Distribution Hubs

Implementing omnichannel distribution options like in-store pickup and ship-from-store are rising to the top of many retailers’ priority lists. But several store-level challenges must be addressed to realize the significant sales bump that can accom­pany omnichannel distribution.
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In Operations & Fulfillment, Opsandfulfillment_shipping

October 23, 2012




Google’s Paid Clicks Rise, Average CPC Drops

The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google.
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The search …

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In CRM, Search

October 16, 2012




How to Turn Voters into Ecommerce Buyers

Historical trends indicate that U.S. presidential Election Days – like the one coming up on Nov. 6 – see a marked decrease in ecommerce spending as consumers focus on voting and watching election results.
“Many retailers simply accept election dip as a …

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In Ecommerce

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