April 19, 2011




New Study Finds Half of Americans Are Shopping With Mobile Devices

CHICAGO, April 18, 2011 /PRNewswire/ — According to a new study released today by Arc Worldwide, Leo Burnett’s marketing services arm, 50 percent of Americans use a mobile device to navigate their fast-paced, sporadic shopping journey. Whether it’s comparing prices of TVs, ordering …

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In Mobile Commerce

April 14, 2011




Brookstone Debuts QR Codes to Empower the Informed Shopper

MERRIMACK, NH (April 13, 2011)— Specialty retailer Brookstone announced a new Quick-Response (QR) code program in 30 New York-area Brookstone stores to provide shoppers with reviews, videos and product information.
At 30 New York City and New Jersey Brookstone locations, including Brookstone’s Rockefeller …

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In Mobile Commerce

April 7, 2011




GameStop Says “Game On” to Social Commerce

GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s …

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In Facebook Social Media Marketing

April 7, 2011




Brooks Brothers Enables the Mobile Channel through a Smartphone Optimized Website

NEW YORK & AUSTIN, Texas–(BUSINESS WIRE)–Brooks Brothers, America’s oldest clothing retailer, today announced the availability of its mobile optimized website that creates a rich and unique mobile shopping experience for its customers, powered by Digby’s Mobile Software …

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In Uncategorized

April 5, 2011




Why Catalogers Should Try QR Codes

Have a QR code reader? This one will take you to the website for MCM Live, a merchant-only event being held by Multichannel Merchant May 3-4 in New York City. Scan it to learn more, or go to http://multichannelmerchant….

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In Catalog, Ecommerce

April 1, 2011




Your Customer is the Real Undercover Boss

Much as we may enjoy watching various C-level executives go “undercover” on the popular reality TV show, the real “boss” for all merchants is — or should be — the customer.
Walmart founder Sam Walton put it best: “There is only one …

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In Catalog, Channel Integration

April 1, 2011




Mobile coupons: physical vs. cloud

Mobile couponing gives you an opportunity to meet customers where they are present in a channel, interact with them on a personal level and, ultimately, earn their loyalty. But merchants looking to incorporate mobile coupons into their business models must …

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In Mobile Commerce

March 24, 2011




Fourth Quarter Drags Talbots Sales Down

A poor fourth-quarter performance hurt the annual sales of women’s apparel and accessories merchant The Talbots.
Net sales were $1.21 billion for the fiscal year ended Jan. 29, down slightly from $1.23 billion the prior year. For the fourth quarter, net sales …

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In Uncategorized

March 22, 2011




Social Skills: Carter’s and OshKosh B’gosh’s Baby Steps are Big

When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the 19th-century brands, both owned by Carter’s, are hip to 21st-century social media.
Maybe that’s because the two brands are infants …

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In Twitter Social Media Marketing

March 10, 2011




5 Secrets to Loyal Multichannel Customers

While conventional wisdom holds that brand loyalty is much less of a motivator than it was even 10 years ago, shoppers tell us it still plays a significant role in purchase decisions.
In a survey ecommerce platform provider CrossView recently conducted …

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In Uncategorized

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