October 1, 2010




Bounce-backs 2.0: Going beyond the print channel

Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew that the laws of classical mechanics Newton discovered nearly 400 years ago could apply to multichannel marketing?
Had Newton been referring to modern …

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In Channel Integration, Cross Channel

September 22, 2010




Q&A: RoomStore’s Ned Crosby

Furniture seller RoomStore, which has 60 retail locations in the South and Midwest, noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel …

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In Ecommerce

August 19, 2010




CompUSA Makes Retail Stores Multichannel

Stores that successfully bring the e-commerce experience to the brick-and-mortar environment are most likely to differentiate themselves from the competition, said Gilbert Fiorentino, chief executive of Systemax Technology Worldwide.

Speaking Aug. 9 at eTail East in Baltimore, Fiorentino said he’s seen …

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In Channel Integration, multichannelmerchant.com/ecommerce/news

August 13, 2010




Five Areas of Readiness for the Online Holiday Shopping Season

In 2009, in spite of a deep recession, three quarters of online shoppers maintained or actually increased holiday spending from the year prior, according to Forrester Research. The 2010 holiday season is predicted to exhibit a similar trend, as convenience and bargain-basement …

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In multichannelmerchant.com/ecommerce/news

July 12, 2010




Pier 1 Returning to E-commerce with Site-to-Store Model

Three years after abandoning its direct business, home furnishings and decor retailer Pier 1 Imports plans to sell merchandise online again next year with a site-to-store model.
Plans are underway to post all of Pier 1 Imports SKUs online by Sept. 1, according …

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In multichannelmerchant.com/ecommerce/news

April 29, 2010




Sears Stores to House Edwin Watts Golf Shops

Sears Holdings Corp. has signed a multiyear agreement with Edwin Watts Golf Shops to open 12 specialty golf stores in select Sears locations. The first Edwin Watts-branded shop is scheduled to open in the Murray, UT, Sears location by May 31.
Shop …

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In Retail

March 8, 2010




Ten Tips for Curtailing Online Coupon Fraud

With marketing budgets tighter than ever, store-based retailers have been moving from traditional print—newspapers and direct mail—to digital media to drive sales. In particular, many brick-and-mortar marketers are turning to a highly measurable digital media vehicle to drive …

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In multichannelmerchant.com/ecommerce/news, News

February 23, 2010




Mobile Commerce is Here… For Real

Mobile commerce: There’s an app for that.
Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make …

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In multichannelmerchant.com/ecommerce/news

February 2, 2010




Macy’s Looking for the Sweetest Tweet

Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel. Macy’s will give away one ¼ karat diamond daily from Feb. 1 to Feb. 13 to the person who sent the “sweetest tweet” that includes the hashtag #SweetestTweet, …

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In News, Twitter Social Media Marketing

January 29, 2010




Sheplers Names Bob Myers CEO

Western apparel merchant Sheplers has named QVC executive Bob Myers as its new CEO. Myers is the permanent replacement for Mark Syrstad, who left the company in September.
Myers has been senior vice president of QVC.com, multimedia platforms, broadcast …

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