August 1, 2009




Ramp up Your Retail Speed

A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
For most retailers, it’s their brick-and-mortar stores whose …

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In Customer Relationship Management, Retail

July 14, 2009




Five Ways Social Marketing can Improve Customer Loyalty

Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term – on their terms – and sharing information and experiences together.
If done right, social programs can …

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In Ecommerce, Social Media

July 7, 2009




Using BI to Sharpen Your Competitive Edge

E-commerce is one of the few bright spots in retail today. Its predicted growth is even more encouraging: Forrester recently projected that the Web will continue to gain share of total retail sales in the next several years.
Despite the …

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In Channel Integration

July 1, 2009




The ways and means of widgets

What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously from existing parts, like product data, customer wish lists or online coupons.
For online retailers, this …

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In Affiliate, Ecommerce

June 24, 2009




Moving Retail Operations from the Stone Age to the Digital Age

A multipronged marketing strategy can only be executed as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
For most retailers, it’s their brick-and-mortar stores …

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In Customer Relationship Management, Warehouse/Distribution Center

June 1, 2009




Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media

Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs.
Is anybody generating more sales as a result of social media activity? Not really. But several merchants …

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In Catalog, Data & Analytics

May 19, 2009




How to Create an Online Emotional Connection

Walking into Bergdorf Goodman is an explosion of senses – the colors, fabrics and shiny things in display cases—these thousands of products all within a flick of an eye. One is immediately immersed in the experience and encouraged to wander …

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In Ecommerce, multichannelmerchant.com/ecommerce/news

May 1, 2009




The ideal multichannel org chart

Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via e-mail. That makes you multichannel.
Absurdly simple, yes, but the implications are vast — not just for the …

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In CRM, Operations & Fulfillment

May 1, 2009




Consumer merchants see sales fall

Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was “up” for the fourth quarter. Revenue was down an average 10% over last year.
“Financial results across the board were indicative …

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In Catalog, Ecommerce

April 21, 2009




Q&A with E-Tailing Group’s Lauren Freedman

E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings

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In Ecommerce

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