December 1, 2005




Better selling through kiosks

Basil Hawanchak, vice president/chief financial officer of Levin Furniture, wanted to change the credit application process at the Smithton, PA-based chain of 12 stores. Customers applying for credit had to verbally provide an employee with such information as their place …

More...

In Uncategorized

November 30, 2005




Catalogs as Portal: Why You Should Keep On Mailing

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular (and as shopping as a leisure …

More...

In Channel Integration, Cross Channel

October 17, 2005




Demonstrating ROI: Look Ahead When Building Database Marketing Processes

This week at the DMA 2005 Annual Conference in Atlanta, Scott Cone, vice president/client leader for database marketing services provider Merkle, is leading a session entitled “The Data Management Process: Building Your Cornerstone Database Marketing Process for the Next 20 Years.” …

More...

In Lists & Data - Buisness

October 1, 2005




‘Tis the Season for Conversion

The standards that customers consider a given in today’s multichannel landscape — timely free shipping promotions, cross-channel pickup, in-store return policies, exemplary customer service — receive significant press throughout the year. If Christmas is your make-or-break season and your Website still falls …

More...

In Webchannel

September 6, 2005




The Answer Is in the Data

An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company’s competitive positioning. At the same time, most senior executives have discovered that the …

More...

In Channel Integration, CRM

August 1, 2002




Attic Treasures

When Smithsonian Business Ventures sent out RFPs to outsource its catalog and online fulfillment last year, the competition was so fierce that the final choice came down to references from some unlikely sources. “We’re very proud of the fact that …

More...

In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Deal of the Century

Never mind that we’re just a few years into the 21st century: Sears, Roebuck & Co.’s acquisition of apparel and home goods cataloger Lands’ End is, at least so far, the catalog deal of the century.
Anatomy of the deal

More...

In News

June 1, 2002




THE 19TH ANNUAL CATALOG CONFERENCE: Revamped to Help Catalogers Prosper in Challenging Times

The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up to be an interesting one for the history books for catalogers across the globe, …

More...

In Email, Lists & Data - Buisness

April 1, 2002




Registering for Revenue

Universal Screen Arts’ two catalogs, What on Earth and Art & Artifact, sell products such as The Bog Monster (a rubber creature that attaches under the toilet seat to on the inside lid) and Edwardian-style tea gowns. These are the types …

More...

In Lists & Data - Business-14-05-2013

April 1, 2002




Retail Report: Creative Differences

As more retailers mail catalogs and more catalogers open stores, the line between print sales vehicles and retail traffic drivers has become a fine one. Nonetheless, some differences still remain between the two.
“If your catalog’s goal is solely to …

More...

In Lists & Data - Business-14-05-2013

  1. 1
  2. ...
  3. 40
  4. 41
  5. 42
  6. 43
  7. 44
  8. 45
  9. 46
  10. ...
  11. 65