December 1, 2009




Digital signage comes to life

If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers.
When the song is over, an ad for an apparel or accessory item sold at the retailer targeting tween girls pops …

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In Affiliate, Ecommerce

November 1, 2009




Some Slight Gains

THE SECOND QUARTER COULD HAVE BEEN WORSE but it still wasn’t pretty for most of the publicly traded consumer merchants tracked by Multichannel Merchant. Five out of the eight posted declines from the previous quarter.
On the bright side, a …

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In Catalog, Retail

October 1, 2009




Building a file from retail names

Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make the sale.
If this transaction took place online, the customer would have to give …

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In Channel Integration, Cross Channel

October 1, 2009




Upward Mobility

Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could finally be changing, as more consumers adopt the technology — and more marketers get serious …

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In CRM, Ecommerce

October 1, 2009




Out of the box experiences

How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles of the ordinary, everyday promises of quality, value and service. Customers have come to expect these three factors.
You can’t merely deliver — …

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In Channel Integration, Cross Channel

September 29, 2009




Macy’s Making an Impact with Cause Marketing

Macy’s may be seeing a lull in 2009 sales figures, but the general merchant does believe its cause marketing efforts are helping to make a difference for nonprofit organizations.
Speaking Sept. 22 at the Shop.org Annual Summit at Mandalay BayResort and …

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In News, Retail

September 15, 2009




J.C. Penney’s New Line Speaks to Younger Women

Multichannel general merchant J.C. Penney is targeting a younger demographic with the launch of She Said, a contemporary career sportswear brand geared to professional women. This new private brand,¬ designed, developed and sourced inhouse,¬ is now available at J….

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In multichannelmerchant.com/ecommerce/news

August 11, 2009




When is it Time for a Redesign?

When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
But all …

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In Ecommerce

August 6, 2009




Live From eTail: Alternative Payments Becoming Mainstream

Baltimore–Back in 2005, Brad Wolansky was almost embarrassed to slap a Bill Me Later logo on the Orvis.com Website.
Speaking at eTail on Tuesday, Wolansky said even though Orvis had made a deal with the alternative payment service provider, he …

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In multichannelmerchant.com/ecommerce/news, News

August 1, 2009




Ramp up Your Retail Speed

A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
For most retailers, it’s their brick-and-mortar stores whose …

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In Customer Relationship Management, Retail

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